Why DoubleVerify Is Nabbing Scibids, An Ad Tech Company That Makes Customizable AI
Buying AI ad tech startup Scibids is a logical move for DoubleVerify as it continues to move beyond measurement into media activation and campaign optimization.
Topic
Artificial Intelligence
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Retargeter Who? Criteo’s All Commerce Now; Trying To Be YouTubeTok
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CMax, LOL Criteo reported earnings on Wednesday. It wasn’t a blockbuster – gross revenue ticked down from $495 million in Q2 2022 to $469 million this year – but Criteo clawed back to about even in terms of profitability after dipping into the […]
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Telling It Like It Is In Podcast Performance Marketing
Telling, a new podcast media agency and consultancy, is zeroing in on performance marketing in the UK and European markets.
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Meta Reports A Bang-Up Q2 And Charts An AI-Driven Course
There was so much growth across nearly every area of Meta’s business (with the exception of Reality Labs, its R&D division for the metaverse, which lost $3.7 billion in Q2) that Q2 was actually rather boring. And so, instead of ratting off more stats, here are five takeaways from Meta’s Q2 call in case you missed it.
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Tech Troubles Hobble IPG’s Q2 Growth
Organic revenue growth for IPG sank 1.7% YOY, with a 2.5% drop in the US. The holding company said a weakened tech sector is partly to blame.
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Comic: Monkey See, Monkey Generate
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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A Third-Party Cookie Deadline Might Stick; LOL, They Named It PMax, Too.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Do We Ever Not Kick The Can? After Google Chrome first committed to third-party cookie deprecation, big advertisers and Google partners frankly didn’t expect the initial deadlines to remain. Google Ads and Chrome weren’t ready, not to mention needing the UK data regulator’s […]
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Omnicom Has Its Eyes On AI
Agency holding company Omnicom’s going all in on generative AI – a topic that dominated its earnings call Tuesday.
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Publisher Tech, We Hardly Knew Ye; The New Creepy Crawlies
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pour One Out For Pub Tech During the heady days of gonzo social traffic and zero-dollar interest rates, publishers were launching their own software businesses. But that cottage industry has practically disappeared without so much as a whimper. Vox Media, one of the […]
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The Washington Post Is Experimenting With Generative AI, But Setting Clear Boundaries
The Washington Post is experimenting with a variety of large language models–but setting boundaries and guidelines to keep them in check.
Must Read
Judge Mehta’s Remedies For Google’s Search Monopoly Won’t Cure What Ails Publishers
Remedies in the federal search antitrust case against Google landed with a thud earlier this week. Most publishers and ad industry pundits were sorely disappointed.
Conversion APIs Are Becoming Table Stakes – But Not All Brands Have Bought In
CAPI integrations have moved from a nice-to-have to a necessity for anyone operating within walled garden environments. Now they’re laying the groundwork for an outcomes-driven ad ecosystem.
The Media And Retail Deals Behind The Peppa Pig Franchise Expansion
Peppa Pig is everywhere. Whether or not you have children, you likely know the little girl pig from the kid’s cartoon show. But the Peppa media franchise is just getting started.
How A For-Profit College Is Using CTV Ads To Win Over New Students
The American College of Education partnered with performance TV company MNTN to better reach its audience of adults seeking higher education.
Critics Say The Trade Desk Is Forcing Kokai Adoption, But Apparently It’s Up To Agencies
Is TTD forcing agencies to adopt the new Kokai interface despite claims they can still use the interface of their choice? Here’s what we were able to find out.
Why Big Brand Price Increases Will Flatten Ad Budgets
Product prices and marketing budgets are flip sides of the same coin. But the phase-in effects of tariffs, combined with vicissitudes of global weather and commodity production, challenge that truism.