Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.
Amazon The Media Company
Amazon.com announced a deal with CBS to offer some of its “PRIME” customers access to CBS video. Ad networks are becoming media companies (such as Specific Media which purchased Myspace) and now retailers are appear to becoming media companies. Well, at least Amazon is. According to Bloomberg, the deal puts it in competition with Hulu and Netflix strategy as “the non-exclusive licensing agreement adds 2,000 episodes of CBS shows including full seasons of ‘Numb3rs’ and ‘Medium’ at no additional cost to subscribers.” Read more.
More Yahoo! Reviews
JP Morgan analyst Doug Anmuth issued his views on Yahoo!’s most recent quarterly earnings report saying about its display results, “Yahoo! indicated it can return to 13-16% Display growth in 2012. Easy comps will help, but strong execution and sales force retention will be critical along the way. We believe Display will be an overhang in the near term, and estimates appear to be coming down yet again.” The Wall Street Journal’s Martin Peers was less diplomatic: “Yahoo’s second-quarter results, released Tuesday night, were stunning in many respects, though perhaps not so much for investors inured to the company’s repeated disappointments.” Read more (subscription).
Engagement Ads
Engagement remains a tantalizing prospect for ad technology entrepreneurs. The world of games and choose-your-own-adventure ads continues to intrigue marketers which see the user’s need to go through an ad to play the game they want to play as a great opportunity. The latest entrant appears to be SupersonicAds, a “social in-game advertising platform utilizing virtual currency monetization.” The company has just raised $4.2 million in funding led by Greylock Israel. Read more.
There is another player in the agency back office systems war as Harris announced its own solution with the help of Microsoft. Harris joins the space along with Strata as the companies look to make inroads where MediaBank and Donovan Data Systems regularly slug it out. Read more.
Privacy Icon In Europe
In the battle for privacy icon supremacy, TRUSTe announced new success in Europe saying in a release that it is now helping Adconion UK, MediaMind, RadiumOne, SAY Media and YD adhere to the “European Self-Regulatory Framework for Online Behavioral Advertising set forth by the IAB Europe in April 2011 and which 57 companies have committed to adopt.” Read more.
Attributing Spend
Adometry has launched its “Attribution Index” which it believes will help marketers better understand their ad spend opportunity across digital channels. A sample finding from the Index: “A banner advertisement and publisher site combination with an Attribution Index score of 3.5 shows three-and-a-half times the normal conversion rate of the average performing creative/site combination.” Read more.
Apple Reports Earnings
Saying its an all-time record for revenues and earnings, Apple reported results from its fiscal 3rd quarter ended June 25 -indeed, it was lush. “The Company posted record quarterly revenue of $28.57 billion and record quarterly net profit of $7.31 billion,” according to a release. Read it. No discussion of iAd on the earnings call – read the transcript. Results beat Wall Street expectations handily according to TechCrunch.
Marketing Search
- Adchemy Aims to Overhaul Search Engine Marketing By Killing the Keyword – Xconomy
- How Google Makes Its Billions: The 20 Most Expensive AdWords Keyword Categories – Search Engine Watch
- Magnetic Adds Site Retargeting To Search For Display Ads – MediaPost
But Wait. There’s More!
- Quepasa Buys MyYearbook For $100 Million – press release
- MBC selects Limelight for online video publishing services – Telecompaper
- Gustav Von Sydow, Burt CEO, Discusses The Company’s Recent Fund Raise, Product Development … – ExchangeWire
- Foursquare Names Clickable Early Merchant API Partner – Clickable blog
