Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Transaction Data Is Facebook now a payment processor? Not yet, but the social platform has taken one step closer to closing the loop on mobile commerce transactions. Last month, AdExchanger covered Facebook’s foray into an “autofill” feature for beta brand JackThreads. Put simply, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Millennial Measurement Millennial Media and Placed are teaming up to bring measurement tools to mobile. The new product will be called Omni Measurement Solutions and will allow advertisers to measure foot traffic, purchases and impact on high-funnel activities. “The product we’re working on with […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Second-Screen Ads As part of Advertising Week in NYC this week, Twitter will be talking up its TV products. The Wall Street Journal reports on the microblogging company’s second-screen product, Amplify: “With Amplify, networks post short video replays on Twitter in near-real time. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Counting Audience Second-screen viewing, mobile TV viewing –they’re all gonna get counted by TV audience counter Nielsen according to an article in The Wall Street Journal. The WSJ’s Suzanne Vranica and Amol Sharma write, “Next week Nielsen will announce plans to augment its TV […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Confidential Benefit The ability to file an IPO confidentially is a great asset to advertising companies, according to Tim Peterson at Ad Age. Some examples include Marin Software, Tremor Video and YuMe, all of which filed confidentially, giving them time to develop their […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ramsey McGrory, CEO at AddThis. The formula used to be simple: In order to drive a transaction, you needed a combination of compelling creative and a clear message delivered […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. When Facebook Bought Atlas Buried in a Medium piece on ad-tech plumbing, self-proclaimed “FBX creator” Antonio Garcia (who has left Facebook) recounts the internal reaction when the Atlas deal went down. “All the product managers involved ran to the IT Help Desk to get […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. ‘M6D’ Now Dstillery Media6Degrees has changed its name after buying EveryScreen Media. “Dstillery is a brand idea that dramatically captures the essence of our core technology — distilling mountains of data to produce pure brand-leaning audiences,” said CMO Elizabeth Hellman. The company will focus […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Competing Data The search queries “marketing” and “technology” are slowly decreasing in frequency, according to Gartner, while searches for “Jay-Z” are increasing. The reason, Martin Kihn speculates, could be that Jay-Z does digital very well by using the channels in unique ways and forming […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Real-Time Branding Twitter’s got one thing that a lot of brands need: real-time data. Mondelez is creating a partnership with Twitter, according to Emily Steel of the Financial Times, that will embed Twitter staff in Mondelez offices in Brazil, India, the United Kingdom and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adobe’s Cloud In an attempt to make testing across all platforms simpler, Adobe is rolling out changes to Adobe Target (was Omniture Test and Target), ZDNet reports. Some major updates include mobile app optimization that will allow marketers to “deliver different, targeted experiences to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Your Ads Are Going Public Content-recommendation firm Outbrain is taking steps toward an IPO, including hiring its first CFO, Jeff Davison. According to paidContent, the company will make an estimated $130 million in revenues this year. Israeli news outlets, including Haaretz, are reporting that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Trending On Facebook Facebook is testing new ways to capture trending topics based on public discussions, much the way Twitter does. The initial partners, according to a Facebook blog post, will include Buzzfeed, CNN, NBC’s Today Show, BSkyB, Slate and Mass Relevance, with plans […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Media Riptide You may want to set aside next weekend for this. Nieman Journalism Lab has released a tome called “Riptide,” chronicling media’s transformation brought on by digital in the past 30+ years. Among the many media honchos, Business Insider’s Henry Blodget is positioned […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. New Product, Old Partners SAP and Accenture are continuing their partnership, this time by offering a product aimed at CMOs to “easily view and act on centralized key marketing performance data such as sales figures, media spend and social reach in near real-time.” Accenture […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time’s Subscriber Data After a successful run with Toyota, Time Inc. hopes to capture more brands with its Engage product, which already counts Johnson & Johnson as a customer. According to Ad Age, Time Engage takes subscriber data and applies it to Web and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Trading Desk Expansion Publicis’ VivaKi is continuing its international expansion and opening a regional Activation Centre in Singapore, according to Campaign Asia. This is the second VivaKi Activation Centre, the first being in Amsterdam, with a third being planned for China. Grace Liau will […]
A new report from Germany-based ad exchange AdScale shows that US advertisers, agencies and vendors are not the only ones seeing rapid growth in real-time bidding (RTB). The average cost per thousand (CPM) for standard ad space purchased via RTB now averages close to 35% more than the average CPM of campaigns booked without RTB […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Ad Logistics Facebook is pressing “auto-play” on its 15 second video ad strategy in users’ newsfeeds in hopes of capturing TV and video ad budget. As the LA Times points out, however, the success of TV ads can largely be attributed to the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cleaner Than Thou A day after OpenX went public with some traffic quality improvements, Google wants the world to know it’s keeping things clean too. A DoubleClick blog post details those efforts, including a ban on toolbars that overlay ads and manual and automated […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native Scale The native advertising buzz continues to vibrate. In Ad Age, Alex Kantrowitz identifies six top native ad networks and outlines their attributes in a feature piece. The list includes BuzzFeed, Nativo and more. The Media Kitchen’s chief digital officer and venture maven, […]
The rise of programmatic buying has been a boon for some unscrupulous publishers that have learned to game the system by unloading junk ad impressions on exchanges. Now the money grab may be ending as exchange operators respond to improvements in fraud detection and to buyer demands for legit inventory. At least one such player, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tagging Attribution Still calling itself a tag-management company, TagMan continues to bend into the attribution space, which helps marketers understand ad-spend performance across campaigns and channels. Yesterday the company announced a partnership with ecommerce retargeter MyThings. According to the release, through the TagMan partnership, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adobe Wants To Own Video (Tech) Watch out comScore, Chartbeat, FreeWheel, BrightCove and Salesforce — Adobe is coming for you! At least that’s what Bill Ingram, VP of Adobe Analytics and Adobe Social, told Adweek in a Q&A. “We’re really about digitizing the word […]
Here’s today’s AdExchanger.com news roundup…Want it by email? Sign up here. Yahoo Binging On Startups Yahoo is continuing its startup acquisition binge. The company confirmed on Friday that it would add the team from IQ Engines, an image-recognition tech company, to help the aging photo site Flickr. TechCrunch ruminates that this could be an attempt […]
Facebook is investing heavily in measurement products to help prove out the value of its ads. Its offline conversion tracking on behalf of CPG marketers is perhaps the key example of this. In one indicator of that program’s importance, the company recently promoted Fred Leach, who helped develop it, to head R&D measurement and partnerships across verticals. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Funding TagMan Tag-management company TagMan announced it has raised $5 million in funding ($13 million+ total). It’s an “inside round” led by Greycroft and iNovia, which can be looked at from perspectives such as that existing investors wanted more equity or the company couldn’t […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. News Corp.’s Programmatic Party News Corp. is taking programmatic into its own hands and launching a programmatic ad exchange. News Corp. Chief Executive Robert Thomson said, “Content aggregators would like to commodify our content, while data scrapers would like to aggregate our audience — […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Corporate VC And Agencies On his Reaction Wheel blog, Neu Venture Capital investor Jerry Neumann explores the efficacy of corporate VC arms. He was once a member of agency holding company Omnicom’s corp VC team in the 90s. Neumann opines on a deal gone […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CRMomentum CRM agency/consulting firm Merkle has tapped the “momentum release” format and delivered, well, some revenue momentum numbers yesterday. “In the first half of 2013, Merkle’s net revenue was 20% higher than the same period in 2012, with corresponding EBITDA growth of 76%. The […]
