Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. PubMatic Responds In a blog post on Friday, sell-side platform PubMatic responded to critical comments made by AppNexus CEO Brian O’Kelley in an AdExchanger interview last week. The blog states, “We respect the business that Brian has built in display, but his comments were […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. eBay’s Programmatic Success Programmatic is becoming a big part of the display pie for eBay, who says the volume of ad impressions on its exchange has grown fivefold, UK-based The Drum reported. “The budgets currently being allocated to private marketplaces are much smaller than […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. App Retention Bonus Appboy wants to be the “ExactTarget for Mobile Apps,” and has secured $7.6 million from IDG Ventures and Buddy Media CEO Mike Lazerow to get there. The money will help build out loyalty and retention efforts on behalf of developers. “The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DAA Transparency Survey The Digital Advertising Alliance (DAA) recently polled approximately 1,000 US adults about their thoughts on ad transparency. More than 57% of respondents said they wouldn’t visit any of the free, ad-supported sites that they currently use if those sites converted to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Tesco’s Ad Screens There was a time when scanning technology for the purposes of ad serving would have seemed invasive, but GigaOM’s David Meyer points out that’s no longer the case. Tesco is taking advantage of OptimEyes’ technology by installing ad screens that also […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Got Your Back Eric Picard’s startup, Rare Crowds, had run out of money and was facing imminent shutdown, so he reached out to the ‘Internet Oldtimers Group’ for money and they came through for him. Ad Age got the inside story of how Internet […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ad Tech Is Back Ad tech is making a comeback with investors, David Pakman points out on his blog, although it never completely went away. He notes that exchanges are currently driving a lot of ad sales and those are the companies that have […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Around Ads With Subscriptions The Financial Times has reached a new high with subscribers at 629,000, a 5% increase year over year, according to The Guardian’s Roy Greenslade. Although the company continues to struggle with ad sales like most print publishers, the company has […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sociomantic’s CRM Play Ecommerce retargeting firm Sociomantic is teaming up with Revenue Management Systems to serve personalized ads online through Sociomantic’s CRM system. “Synchronizing customer data and inventory information with digital marketing lets travel suppliers reach the right consumers in real time, with offers […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ads, Photos And Instagram Time’s Alex Fitzpatrick takes a look at some new Pew Research findings on photos and video online in a short feature article. He writes, “You say you’re a brand looking to advertise on Instagram? Pew’s got some data you should […]
