Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The V-Word Neal Mohan takes to the pages of Ad Age to champion viewability in an op-ed piece. He concludes, “Our brand, agency and publisher partners, like Publicis Groupe’s VivaKi, Kellogg’s and The Wall Street Journal, have been valuable collaborators in understanding this issue […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IAB Talks Native The IAB is stepping into the native ads standardization process, releasing a playbook for publishers, agencies and marketers. According to the IAB, the six formats considered native advertising are: in-feed units, paid search units, recommendation widgets, promoted listings, IAB standard ads […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. LiveRail On Growth Rate LiveRail hopes to differentiate itself from video ad networks that have already gone public by its growth rate, according to TechCrunch’s Anthony Ha. LiveRail tells Ha it’s growing at a 200% run rate this year. “For LiveRail, being on pace […]
The practice of real-time bidding (RTB) has grown and evolved significantly this holiday season. While RTB traditionally targeted bottom-of-the-funnel prospects, this season it’s being used increasingly for branding, which means more verticals are applying it. Additionally, this year’s truncated shopping season — which places less emphasis on Black Friday and Cyber Monday — as well […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Native Ads The Wall Street Journal says (subscription) the US Federal Trade Commission will take a closer look at “native ads” with an open forum this Wednesday. See the FTC event page. Meanwhile, the question of scaling native advertising is a big one for […]
As more ad tech providers sought to prove their programmatic chops this year, their underlying mission became “workflow.” Online video marketplace operator BrightRoll is telling ad network, agency and advertiser clients that with its newest console update, it will be able to do things that used to take hours in just minutes. The changes involve […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo Tech Strategy On GigaOm, reporter Derrick Harris reviews Yahoo tech strategy over the years with four former Yahoo executives. CEO Marissa Mayer is characterized as bringing a renewed sense of energy to the company. “However, she still must find the company’s core business […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. eMarketer Ups Programmatic Programmatic buying continues its upward trend, with eMarketer revising its estimate from $3.34 billion in RTB spending in 2013 to $3.37 billion. MAGNA GLOBAL expects $3.9 billion in RTB ad spending this year, the highest of all firms eMarketer measured. Improvements […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Email Fandom In reviewing rock bands’ email marketing efforts, The Wall Street Journal’s Hannah Karp says new data from ecommerce music website manager Topspin shows email is the gift that keeps on giving. Karp notes the power of growing fan base loyalty: “Fans who […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Browsing Future Mozilla’s executive chair, Mitchell Baker, talked to CNET about what the company is up to and its expansion into mobile. She told CNET, “One thing that has shifted is the ability to access the abilities of the phone using Web apps. The […]
