Dstillery’s investment in data science dates to 2008, when the company – then known as Media6degrees – first applied big data analysis with a social skew. Since then it has broadened its focus to a wider range of digital media, but has retained its emphasis on the data. The person in charge of those efforts […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Location Location Location Analytics and marketing platform Upsight is adding another layer of targeting to geolocation data. The company released a new tool on Tuesday, GeoTrigger, that helps marketers target key consumers based on where they are and what they might want. For instance, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Correlating Viewability Nielsen has surfaced with a new multitouch attribution (MTA) product that aims to provide an exact correlation of ads viewed to products purchased and presumably a more granular take on return on ad spend. Nielsen piloted its MTA product with Kraft. MTA […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter’s Bottomless Profit In a flattering profile of the Twitter ads team, which has been relatively untouched during recent executive machinations, The NY Times’ Bits blog sees a profitable future for the social (ad) platform. Twitter’s Adam Bain and Kevin Weil are given props […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Blinkx Slides The FT reports that online video advertising company Blinkx lost a third of its value in the public markets as it announced revenues would fall short of expectations. The company said in a release, “During the last three months, which are seasonally […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Googling Video Video ad platform BrightRoll announced the hire of Bruce Falck as chief operating officer. Falck previously ran Google’s demand-side platform business, a.k.a. DoubleClick Bid Manager (née Invite Media), among other duties. According to the release, Falck will “oversee day-to-day operations at BrightRoll […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Defining Viewability On Monday, the Media Rating Council adopted its new video viewability metric, which marks the first attempt to address industrywide invisibility issues. Get the PDF. However, many marketers take issue with the MRC’s two-second delineation. “Two seconds is not, by any means, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. CRMing The Exchange On Friday, Rubicon Project and CRM agency Merkle announced a new capability within programmatic ad buying and selling. The development rolls together Rubicon Project’s Advertising Automation Cloud and Merkle’s suite of marketing tools, and claims to help advertisers run campaigns that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Marketer Roundup Estee Lauder, L’Oreal and Spark marketing executives weigh in on programmatic in a recent roundup feature via Portada. “We find programmatic buying an efficient use of our dollars to reach consumers who are already engaged with the concept, the brand and the […]
The Digital Advertising Alliance (DAA) has released two consumer-targeted apps designed to help people manage their ad preferences in mobile. One gives users the power to set preferences for ads in apps and the other does the same for mobile browsers. The apps (scroll for screen shots) were previewed by the DAA at its annual […]
