Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. What’s With The M&A? The NY Times explores the recent mergers and acquisitions trend – and what it means. NYT writers explain, “To some on Wall Street, the deal-making may not in fact be an indicator of golden years ahead. Optimism about economic growth […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Addressing Television The Drum prodded agency execs from Starcom Mediavest Group (SMG), VivaKi and Carat for insights on programmatic television. “Linear TV won’t go away – but as more digital video inventory within exchanges opens up, we will continue to look to programmatic to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Creative Ads In announcing the one-year anniversary of its Google Web Designer product, which offers HTML5 integration for creating ads, the DoubleClick Advertiser blog shares some stats that it claims show traction, including: “In the first half of 2014, DoubleClick Rich Media ad impressions […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hold The Phone The industry is pouring on the mobile-first Kool-Aid with a heavy hand, but new data from Chartbeat suggests some healthy restraint. Mobile web traffic is not usurping desktop consumption, according to the analytics service – it’s complementing it. Chartbeat found that […]
France-based ad tech company Criteo crossed into the black in the second quarter, recording net income of $3.2 million. During the same time period last year, the company lost $7.5 million. The retargeting-focused display advertising company charges on a CPC model for performance-focused clients. (Earnings release) The solid momentum comes as President Greg Coleman exits to join BuzzFeed as […]
Should marketers pay for managed services or take their media buying all in-house? For London-based Adbrain, the answer is both. The company provides a multiscreen audience-buying platform – what co-founder and CEO Gareth Davies describes as a “mobile-first DSP.” Though nominally a self-service operation, Adbrain also provides managed services designed to migrate ad operations in-house. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. YouTube’s Horizons For Susan Wojcicki, the 15-year Google veteran who helped build the search company into a $55 billion advertising business, recreating the ad magic at YouTube will present some hurdles. Wojcicki took the lead at YouTube in February, and has since been buried […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. P&G Targeting On Friday, P&G said it’s letting go of more than half of its brands that it sees as underperforming. Read more. This announcement came as the company reported an $11.6 billion (that’s “b” as in “billion”) profit for the fiscal year, slightly […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Digital Transformation (And Confusion) A significant percentage of digital adopters lack understanding of their tools. At least, those are the findings of Altimeter Group’s recently released report, “The 2014 State of Digital Transformation.” Of the companies surveyed, 88% claimed to be undergoing digital transformations, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Embracing Automation More than 98% of online publishers in the US are taking a data-driven, programmatic approach to audience engagement, according to a new Winterberry Group report released on Wednesday. For the study, Winterberry Group partnered with the IAB to survey more than 200 […]
