DigitasLBi has named its first-ever chief data scientist. The Publicis Groupe agency’s Jason Kodish steps into the newly created role from his former position as SVP, North America, strategy and analytics lead. In the new position, Kodish will manage a global strategy and analytics team of 350 and report to global CEO Luke Taylor and North […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Atlas Jitters Publishers are nervous about data leaking through codes and scripts on their properties, including Facebook’s “social hooks.” According to The Information, that nervousness may have extended to the company’s recently rebuilt ad server. “In an abundance of caution, publishers are taking a […]
Facebook’s Atlas ad server allows advertisers to target Facebook users not just on Facebook.com, but across the web and app ecosystem. Once a user has logged into Facebook on a device, Atlas can find the user and serve ads just for that person. When he or she acts on the ad, Atlas ties that back to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Display Media 2019 Forrester says US display advertising will grow from $19.8 billion this year to $37.6 billion in 2019. The report, authored by analyst Samantha Merlivat, also project that video advertising will account for 55% of all online display ad revenue in five […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google Lockdown Google has been on a road tour of sorts with data-management providers, enforcing policies in the Google Display Network. Krux, BlueKai and Lotame have had their doorbells rung. Krux’s chief solutions officer, Mike Moreau, tells Adweek, “Google is only allowing data management […]
As of Friday, Hearst Corporation will offer so-called premium ad units across its digital media network (which includes Cosmopolitan.com, Esquire.com and GoodHousekeeping.com) through a programmatic direct partnership with Varick Media Management. Hearst premium units involve high-impact placements that expand or include rich media, like the “lightbox,” “billboard” and cross-device “pushdown” unit that fills the page. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Why In-House? Netflix’s senior manager of programmatic buying, Kathy O’Dowd, says protecting data is a big reason for in-house programmatic. “There’s a lot of intellectual property that we want to keep internal. And that’s made a lot easier when we’re internal,” she disclosed during […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Quantcast Buys DCO Quantcast has added retargeting and dynamic creative technology with the acquisition of UK-based Struq for an undisclosed sum. In a blog post, Struq CEO Sam Barnett explained, “Combining Quantcast’s unrivaled data about online user behavior with our ad personalization technology will […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Spinning Off PayPal’s Data How will eBay’s spinoff of PayPal, announced Tuesday, impact the companies’ joint efforts on ads? eBay bought location-based media company Where.com in 2011 and rolled it into the modern-day PayPal Media Network and weeks ago unveiled plans to scale up […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Pop Interpublic Group’s media investment arm, Magna Global, estimates media investments in programmatic will rise 50% this year to $21 billion. AdAge picks it up: “By 2018, only the most premium digital inventory, including sponsorship and full-episode video, among other non-standard formats, will […]
