Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo Search On Fire(fox) Late on Wednesday, Firefox struck a deal to make Yahoo its exclusive and default search engine, after a 10-year-long relationship with Google. In a statement, Yahoo chief Marissa Mayer called the deal “the most significant partnership for Yahoo in five […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo’s Appetite Marissa Mayer is still shopping for ad tech in the wake of Yahoo’s BrightRoll and Flurry deals, and she’s cast an acquisitive eye on a few demand-side players, including MediaMath and Turn, writes Re/code’s Kara Swisher. Her piece also mentions RadiumOne, whose […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Inc. Recommends Time Inc. has picked Outbrain to be the exclusive content discovery platform for its owned and operated sites. The multiyear deal is expected to earn the publisher an estimated $100 million. Read the press release. Time Inc. will also adopt Outbrain’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Poaching YouTube’s Users Ex-Hulu CEO Jason Kilar has been working on a platform to challenge YouTube’s online video dominance. The video streaming service, dubbed Vessel, is staffed by a fleet of ex-Hulu, Netflix and Amazon leaders, and Ad Age reports that it could debut […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FB: Money Talks, ‘Likes’ Walk On Friday, Facebook revealed plans to remaster news feed content with controls that edge out promoted posts from brands. In a blog post, Facebook explained that it’s not ads that irk users. According to its research, it’s an oversaturation […]
Rubicon Project wants more customers on its Buyer Cloud and has hired ad sales vet Adam Chandler as SVP of revenue to bring brands to the platform. He started Monday. “There’s a lot of education needed on Madison Avenue and with brand marketers directly to explain what automation means,” Chandler said. “I see a big […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Blackout Benefits Wednesday’s 90-minute global outage of DoubleClick for Advertisers was a glaring reminder of Google’s ad server dominance, and sent publishers scrambling to tally their make-goods. But some publishers benefited from Google’s fumble, Ad Age reports. Data from Casale Media, an ad exchange, […]
Yahoo’s ad stack had been under a microscope, as CEO Marissa Mayer sought ways to appease shareholders and prove she had reached “parity” at last with competing ad tech stacks. On Tuesday, Yahoo’s announcement that it would acquire video demand-side platform (DSP) BrightRoll for $640 million enhanced this portfolio. “We now have scale with Flurry […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Boutique Tech High-end fashion designer Rebecca Minkoff is making brick-and-mortar look more like the Internet with new stores in New York and San Francisco this month. The two locations will be outfitted with radio-frequency identification (RFID) tech, powered by eBay, that tracks the items […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Coming Up Roses Six weeks after bringing it to market, Facebook is crowing about marketer migrations to its rebuilt Atlas ad server. 1-800-Flowers was the first marketer to switch to the new product a year ago, the company notes in a blog post. Read […]
