NetProspex has grown from 78 employees to 110 from the end of 2013 until now. The company plans to utilize its new funding for sales and marketing development, as well as add an estimated 50 to its team by year’s end.
The company spent the past year building out its product line. For instance, it debuted NetProspex Workbench, its own version of a data management platform (DMP) designed to give marketers access to clean and targeted data in which to execute campaigns. While DMPs have been acquisition targets in recent years, the eight-year-old NetProspex believes there is much room for growth on the B2B marketing side of the equation.
“B2C has historically been more advanced in hyper-targeting and sending a message that’s well-crafted to the right person at the right time,” said Michael Bird, CEO of NetProspex. “But make no mistake the technologies are bleeding together…Oracle went from barely acknowledging cloud a few years ago to spending close to $3 billion in acquisitions in the last year [for data and campaign management capabilities].”