Thinking
Data-Driven Thinking
- 8/24/10 - Media Is From Mars And Creative Is From Venus - Karl Siebrecht, AdReady
- 8/13/10 - Confused Seas -And, What Ad Tech Companies Will Win In The Future? - Scott Portugal, TRAFFIQ
- 8/5/10 - Personalized Retargeting Is Overkill - Alan Pearlstein, Cross Pixel Media
- 7/29/10 - Why Prices Of Real-Time Bids Are Overinflated - Rob Leathern, XA.net
- 7/29/10 - Keywords Don't Cut It - Amiad Solomon, Peer39
- 7/13/10 - Stop Making Sense - Scott Portugal, TRAFFIQ
- 7/13/10 - Why Real-Time Bidding Wins - Zach Coelius, Triggit
- 7/12/10 - Attention Economics in Online Advertising - Matt Shanahan, Scout Analytics
- 7/1/10 - What Ad Networks Should Focus On - Brian O'Kelley, AppNexus
- 6/29/10 - Learning To Love Remnant - Amiad Solomon, Peer39
- 6/28/10 - Pre-emptive Brand Safety: DSP To The Rescue - Ajay Sravanapudi, LucidMedia
- 6/28/10 - Making Transparency Real - Eric Porres, Lotame
- 6/10/10 - The Role Of Brands In Data - Alan Pearlstein, Cross Pixel Media
- 6/8/10 - Why Third-Party Ad Servers Are Necessary In The Emerging DSP Market - George Allen, Mediaplex
- 6/2/10 - Why Magic And Media Buying Are Not The Same Thing - Rob Leathern, XA.net
- 5/26/10 - Transparency - A New Definition - Scott Portugal, TRAFFIQ
- 5/19/10 - Gaining Clarity in the Spot Buy - Roland Cozzolino, MediaMath
- 5/13/10 - The Power Of Your Data - Zach Coelius, Triggit
- 5/12/10 - The Emergence of Audience Selling - Jonathan Mendez, Yieldbot
- 5/11/10 - The Advertising Value of Shopping Data: Finding Target Markets - Mike Afergan, Akamai
- 4/29/10 - Placement Matters Because Brands Matter - Amiad Solomon, Peer39
- 4/28/10 - The Advertising Value of Shopping Data: Finding In-Market Buyers - Mike Afergan, Akamai
- 4/20/10 - Value Per Customer – A New Way To View Publisher Value - Scott Portugal, TRAFFIQ
- 4/13/10 - Stop Paying For Fraudulent Viewthroughs - Josh McFarland, TellApart
- 4/9/10 - Is It A Mountain Or A Molehill - Ajay Sravanapudi, LucidMedia
- 4/6/10 - Slow to Move: Why Inventory Centralization Is Taking More Time Than We Thought - Rob Leathern, XA.net
- 3/26/10 - Real-Time Benefits of Semantic Knowledge - Amiad Solomon, Peer39
- 3/17/10 - Beware Of The Risks Of Using A Single Demand-Side Platform (Part 1) - Pascal Bensoussan, Aggregate Knowledge
- 3/15/10 - Google’s Exchange Is A Threat To Buyers And Sellers Of Display Media - Scott Portugal, TRAFFIQ
- 3/11/10 - Is It A Pony Or A Hand Puppet? Enhancing Brand Safety Through Real-Time Bidding - Ajay Sravanapudi, LucidMedia
- 3/3/10 - Ad Tags and Stove Pipes - Mike Lewis, Ad-Juster
- 2/16/10 - Does Content = Audience Online? - Amiad Solomon, Peer39
- 2/11/10 - DSPs Are Not Just Cookie Monsters - Andy Monfried, Lotame
- 2/10/10 - Is A Demand-Side Platform The Future Of The Ad Network? - Ajay Sravanapudi, LucidMedia
- 2/9/10 - Your DSP Has RTB - Zach Coelius, Triggit
- 2/9/10 - Understanding Your Data Rights - Ken Rona, [x+1]
- 2/8/10 - Who Owns The Data? - Scott Portugal, TRAFFIQ
- 2/7/10 - Not Every Demand-Side Platform (DSP) Is Created Equal: What Is A True DSP? - Nat Turner, Invite Media
- 2/3/10 - Are Data-Driven Opportunities for Ad Agencies Passing Them By? - Brad Terrell, Netezza
- 1/13/10 - Winning In An Ad Exchange World - Pascal Bensoussan, Aggregate Knowledge
- 1/7/10 - Defragmenting Media With Real-Time Bidding - Zach Coelius, Triggit
- 12/20/09 - Display 2.0: The 2010 Odyssey - Bill Demas, Turn
- 12/10/09 - The Real Costs of Real-Time Bidding (RTB) - Rob Leathern, CPM Advisors
- 12/7/09 - Applying Exchange Buying Strengths To The Other 90% Of Your Buy - Paul Martino, Aggregate Knowledge
- 12/4/09 - Why Demos - Ken Rona, [x+1]
- 10/26/09 - Beyond The Hype: Why Real-Time Bidding On Ad Exchanges Is Challenged - Pascal Bensoussan, Aggregate Knowledge
- 10/8/09 - RTB: Our New Game Of Musical Chairs - Zach Coelius, Triggit
- 10/1/09 - Cookie Wars: How Audience Targeting Is Creating Intense Competition For Cookies - James Lancelot, Invite Media
- 9/29/09 - On the Sell Side of the Trading Desk: How Publishers Can Take Advantage of Real Time Bidding - Ted Shergalis, [x+1]
- 9/25/09 - 10 Reasons Why Advertising Campaigns Reach The Wrong Audience - Pascal Bensoussan, Aggregate Knowledge
- 9/23/09 - Stepping Our Way To Real Market Data - Rob Leathern, CPM Advisors
- 7/27/09 - Why Real-Time Bidding Is An Open Software Standard - Zach Coelius, Triggit
Displaying Search
- 5/10/10 - Getting Full Value For Your Inventory: A Buyer’s Perspective - Tim Ogilvie, AdBuyer.com
- 4/27/10 - Finding the Right Fit for Attribution - Nick Talbert, Eyeblaster
- 4/5/10 - We Need To Simplify - Dax Hamman, iCrossing
- 3/8/10 - It’s Not All About Data - Dax Hamman, iCrossing
- 2/25/10 - The Cross Channel Influence on Conversions - Suman Basetty, Efficient Frontier
- 2/17/10 - Make Your Advertising A Cost Of Sales - Tim Ogilvie, AdBuyer.com
- 1/29/10 - Media Exchanges Are Creating A New World For Search Marketers - Dax Hamman, iCrossing
- 1/22/10 - Putting Display in Search Terms - Justin Merickel, Efficient Frontier
- 1/13/10 - Roadmapping The Ad Exchange For Search Marketers - Tim Ogilvie, AdBuyer.com
Exchange Ideas
- 3/25/10 - Memo to Agencies: Change is Good! - Megan Pagliuca, Yahoo!'s Right Media
- 11/24/09 - Transparency And The Necessity For An Independent Rating Authority of Digital Media - Kent Wakeford, AdSafe Media
- 11/2/09 - Balancing Act For Ad Exchanges: Staying Open While Closing the Door on Harmful Content And Behavior - Bennie Smith, Yahoo!
Considering Digital
- 7/28/10 - Publishers And The Hidden Costs Of Data Leakage - Tom Chavez
- 7/15/10 - Today's Ad Exchanges Don't Work - Joe Doran
- 6/30/10 - Data: Deja Vu All Over Again? - Tom Chavez
- 3/22/10 - Thinking About The Marketing Services Company Of The Future - Michael Walrath
- 2/12/10 - Rise Of The Demand-Side Service Layer - Michael Walrath
- 2/4/10 - The Cycle of Innovation for Digital Advertising - Michael Walrath
the executioner
- 2/12/10 - Brand New Opportunity - Natalie DiBerto, Razorfish
- 12/21/09 - Executing For 2010 - Karin Blake, Razorfish
- 11/11/09 - The Data Flow Is Like A Broken Water Main - Sam Temes, Razorfish
- 9/24/09 - Redefining Transparency - Joanna O'Connell, Razorfish
- 9/10/09 - Evolution Of The Agency Buyer-Planner - Natalie DiBerto, Razorfish
- 8/18/09 - The Exchanges' Redesign Of The Web - Sam Temes, Razorfish
- 8/4/09 - The Value Of The Ad Cow - Karin Blake, Razorfish
Networking
- 8/18/10- Counterpoint: Data and Media Work Well Together – Separately - Mark Zagorski, eXelate
- 8/17/10- Publishers: The Best Way To Monetize Data Is By Selling Inventory And Becoming Part Of A Co-op - John Garber, Lotame
- 8/3/10- Time To Drive New Metrics-Based Valuation - Kirby Winfield, AdXpose
- 3/30/10- It’s Time For Publishers To Develop Strategies Around Their Audiences - Jeff Hirsch, AudienceScience
- 3/29/10- One-Size-Fits-All Solutions Not Acceptable for Advertising - Tyler Moebius, Adconion
- 3/11/10- Evolving Back to Basics… Ad Networks Can Lead the Way - Mike Seiman, CPX Interactive
- 2/22/10- It's Time For The Futures Exchange - Andy Atherton, Brand.net
- 2/12/10- Reinventing the Wheel (To Run Yourself Over) - Michael Katz, InterCLICK
- 2/9/10- 2010: Audience-Centric Buying - Alan Schanzer, Undertone Networks
- 1/15/10- The Myths And Realities Of Retargeting - Richard Frankel, Rocket Fuel, Inc.
- 1/5/10- Paid, Earned and Shared – Getting Rich with Social - Alan Schanzer, Undertone Networks
- 12/9/09- Transparency Versus Control: Which Matters More in Network Buys? - Alan Schanzer, Undertone Networks
- 12/8/09- Settling The Network Debate: What Are Publishers Missing? - Andrew Pancer, Media6Degrees
Now Serving Mobile
- 3/15/10- Now, We Have To Grow Up - Devkumar Gandhi, Founder & CEO, Nexage
- 1/15/10- The Nexus One And Your Mobile Advertising, Audience-Buying Strategy - Krishna Subramanian, Mobclix
The Provocateur
- 2/22/10- Liquidity is “Easy,” Valuation is Hard - Darren Herman, kbsp, Varick Media Management
- 9/30/09- While Exchanges are Hot, It’s Actually Not About the Exchange - Darren Herman, Varick Media Management
The Sell-Sider
- 5/26/10 - Bad Ads Still A Threat To Top Publishers - Rajeev Goel, PubMatic
- 4/7/10 - A Balanced Approach To Working With Ad Networks - Ben Barokas, AdMeld
- 3/15/10 - It’s Time To Get “Real” About Malvertising - Alanna Clark, AdMeld
- 3/8/10 - Real-Time Selling: Your Buyers Know How Much Your Inventory Is Worth – Why Don’t You? - Tom Shields, Yieldex
- 2/18/10 - What Publishers Need From Real-Time Bidding – Or, Taking The d Out Of dCPM - Tyler Fitch, Hi5 Networks, Inc.
- 1/11/10 - Publishers Must Demand Real Openness - Tom Shields, Yieldex
- 11/30/09- Publishers: Get The Most From The Exchange - Tom Shields, Yieldex
- 9/30/09- Let's Take the Google Ad Exchange Conversation to the Sell Side for a Minute - Michael Barrett, AdMeld
Social Exchange
- 7/21/10 - What Marketers Can Learn From The Google-MySpace Ad Deal Failure - Andrew Pancer, Media6Degrees
- 6/1/10 - Do I Like "Like"? - Andrew Pancer, Media6Degrees
- 4/26/10 - The New Publisher Revenue Stream: Data - Andrew Pancer, Media6Degrees
- 3/12/10 - Let's All Do More With Less - Andrew Pancer, Media6Degrees
- 2/8/10 - Getting Active With The Social Graph - Andrew Pancer, Media6Degrees
- 1/11/10 - What’s Your Deal, Partner? - Andrew Pancer, Media6Degrees
The Video Audience
- 4/15/10 - Online Video Advertising: Why It’s Still Broken and What We Can Do About It - Teg Grenager, Adap.tv
Ad Agents
- 8/9/10 - The Changing Role Of Media Planner In A Digital World - Matt Greitzer, Accordant Media
- 5/20/10 - The Algorithm Is the New Decision Maker: Communicating with the New Demand Side - Greg Hills, Varick Media
- 4/29/10 - A New School Of Thinking: 10 Trends For Marketing Campaigns - Greg Hills, Varick Media
- 4/15/10 - Profile Of The Media Agency Staff - Martin Kelly - Infectious Media
- 2/2/10 - Avoiding the Sophomore Slump - Adam Cahill, Hill-Holliday
- 1/19/10 - Eye On The European Data Market - Martin Kelly, Infectious Media
- 11/3/09 - Don’t Just Think Digitally, Act Digitally - Greg Hills, Varick Media
- 10/23/09 - The View From The UK: Looking At Exchanges And Display Advertising - Martin Kelly, Infectious Media
The Debate
- 7/30/10 - Why IP Tracking Is A Bad Idea - Auren Hoffman, Rapleaf
- 6/11/10 - Why Online Advertising Should Be Regulated - Auren Hoffman, Rapleaf
- 5/27/10 - Ad Nauseum - Amiad Solomon, Peer39
- 4/16/10 - Targeting Real-Time Targeting: Privacy Groups File Overreaching Suit With The FTC Against Real-Time Behavioral Advertising - Ed Zimmerman, Mark Kesslen, and Matthew Savare, Lowenstein Sandler
The Global Address
- 3/26/10 - The Business Upside of RTB: "Trust Us, There Is One…" - John Childs-Eddy, Funbox
- 2/26/10 - How to Buy Australian Audience When It Isn’t For Sale - John Childs-Eddy, Funbox
- 2/19/10 - Looking At Europe: Technology Obsession Arrives - Paul Turner, Invite Media
Community Reaction and Opinion
- 6/3/10 - Google Acquires Invite Media
- 6/1/10-6/4/10 - Data And Media - Now that data and media are de-coupling, is it appropriate for a data company be selling media, too? In other words, is there a conflict of interest?
- 4/13/10 - Transparency and Exchanges - Regarding the recent dust-up between an ad network and several publishers as highlighted in Mediaweek, is more transparency needed from exchanges, for example? Or should this be managed better by ad networks, demand-side platforms... and/or publishers for that matter?
- 3/17/10 - Middlemen - "Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?"
- Jerry Neumann
- Nathan Woodman, Managing Director, Adnetik
- Michael Smith, President, Forbes.com
- Michael Brunick, VP of Media Technology, Mediabrands Cadreon
- Scott Symonds, VP/GM of AKQA Media, Search & Analytics
- Sean Kegelman, SVP, Partnerships & Ventures, Publicis Groupe's VivaKi
- MDC Partners' Darren Herman, founder Varick Media Management & Chief Digital Media Officer of The Media Kitchen, and Greg Hills, Platform Analyst, Varick Media Management
- Neal Mohan, VP of Product Management, Google, and Ramsey McGrory, VP North American Marketplaces ,Yahoo!
- 2/22/10 - Google Announces DoubleClick For Publishers Upgrade
- 1/5/10 - Apple Buys Mobile Ad Network, Quattro Wireless
- 11/19/09 - Right Media And Multiple Exchanges
- Industry Reaction: The Impact Of Right Media And The Importance Of Multiple, Large Exchanges
- More Reaction From The Demand-Side Platforms
- More Reaction From The Ad Networks And Exchanges
- More Reaction From The Agencies
- In Review: Multiple Exchanges Are Best For The Industry… For Now Says VivaKi’s Kurt Unkel
- 9/18/09 - DoubleClick Ad Exchange Launch
- From 20 industry companies
- Matt Spiegel, OMG Digital
- Darren Herman, Varick Media Management
- Nate Woodman, Havas Digital and Adnetik
- Kurt Unkel, VivaKi Nerve Center
- Michael Brunick, Mediabrands and Cadreon
- Matt Greitzer, Razorfish
- Adam Cahill, Hill Holiday
- Robbie Hills, GroupM Search
- David Smith, Mediasmith
- Frank Weishaupt, Yahoo!
Recent from AdExchanger.com
- 8/12/10 - DSP Bellwether? MediaMind IPO Prices At $11.50 With $192 Million Market Cap; CEO Trifon Discusses Future
- 7/26/10 - Glam Buys AdPortal; Piecing Together The Publisher Platform
- 7/20/10 - Exclusive: Fake Right Media Open 2010 Welcome Address
- 7/15/10 - Google Wins Omnicom Trading Desk Business; Publishers Watch
- 7/1/10 - Google Puts Display Front-And-Center
- 6/1/10 - Let The M&A Begin: GSI Commerce Acquires DSP (Or Retargeter) FetchBack
- 5/25/10 - Google AdSense Moves Toward Transparency, Cracks Opens Black Box, Shows Sweet Margins
- 5/24/10 - Report: Google Considering Invite Media Purchase; And – Why Would Google Buy A DSP?
- 5/17/10 - Google, Apple and Facebook: The Addressable Media Future For Display
- 5/13/10 - Data Nugget: Searching For "Demand Side Platform"
- 2/23/10 - Google Announces DoubleClick For Publishers As Yield Optimization War Continues To Heat Up
- 1/10/10 - For The Large Publisher, Yield Optimization Is Over – It’s Time For The Supply-Side Platform
- 1/3/10 - Aegis Gets Pants Pulled: Is The Agency Performance Model That Far Away?
- 12/3/09 - Yahoo! on Right Media Exchange: We’re Premium, That’s P-R-E-M-I-U-M
- 11/16/09 - The Virtual Agency Model
- 10/13/09 - The Holy Grails Of Digital Advertising
- 9/13/09 - The New Easter Egg of Search Rankings: Display Advertising and The Launch of Google DoubleClick’s Ad Exchange
- 9/4/09 - How Team Of Geeks Exploded Media Trade
- 8/3/09 - The Demand-Side, Buying Platform Trend
- 7/31/09 - Let Them Eat Privacy
- 7/8/09 - Yield Optimization And The Futures Exchange
- 7/6/09 - Agency War Plan: Educate or Fire Your Client
- 6/21/09 - Reducing Friction For The End User in Online Display Advertising
- 5/5/09 - Real-Time Bidding: The Ad Exchange Leaps
- 4/26/09 - The Super Collider of Ad Exchanges
Event Coverage
- 8/18/10 - Media Buyers Discuss Ad Verification At ClickZ, IAB Ad Networks And Exchanges Event
- 8/5/10 - TechStars Startups Present In Boulder; ADstruc Nears Completion Of Initial Financing
- 6/14/10 - BMO Capital Markets Yields More Thoughts On Google Demand-Side Platform Plans
- 5/21/10 - The Wait Is Over: Google/AdMob Approved by FTC
- 5/18/10 - Yahoo! Picks Up Content Generator Associated Content
- 5/11/10 - Display Advertising Uncensored Event Looks At DSPs, Publisher Solutions And More
- 5/5/10 - A Few Good DSPs – The Movie!; And Kawaja’s IAB Presentation Deck
- 5/3/10 - Looking At Data, Transparency And Privacy At IAB Networks And Exchanges Marketplace
- 5/3/10 - Kawaja On Value Chain At IAB’s Networks and Exchanges Marketplace
- 3/26/10 - Search Engine Strategies Display Ad Panel Shows The Tide Is Turning
- 3/25/10 - The Display Game Changes: AdWords Adds Retargeting
- 3/22/10 - DataLogix’ Roza Sees Run Rate Of Half Billion For Agency Trading Desks This Year
- 3/5/10 - eXelate Panel Brings Doomsday Prediction From NY Times’ Nisenholtz
- 2/24/10 - Dapper Panel Brings Together Display Advertising Players In NYC, Yields Smackdown
- 2/9/10 - Google Disses The Yield Optimizers; Liquidity Will Be A Key Differentiator
- 12/15/09 - Google Webcast Recap: Demand-Side Platform Performance Varies On DoubleClick Ad Exchange
- 11/14/09 - Video Demos at Monaco Media Forum: AdMeld, Dapper, MediaMath, Permuto
- 9/25/09 - ContextWeb Media Trading Panel Featuring Agency Execs Gets Packed House During NYC’s Advertising Week
- 7/22/09 - LeadsCon Panel On Ad Exchanges Provides One of Many Highlights During Day Long Lead Generation Event
- 7/22/09 - Yield Optimizers AdMeld, PubMatic, The Rubicon Project And YieldBuild Unite At IAB
- 7/14/09 - Optimize Thyself: Ad Exchanges Draw Crowd At ContextWeb/Ad Club Event in NYC
- 6/18/09 - Havas’ Ed Montes Discusses Communication With Ad Agencies at OMMA Publish
- 6/18/09 - From OMMA Publish: Turner’s Walker Jacobs Says Ad Networks Are Not Like Outlet Malls
AdExchanger: The Comic Strip
AdExchanger: Origins
AdExchanger: Crisis In Ad City (Part I)
AdExchanger: Crisis In Ad City (Part II)
AdExchanger: Enter Malware (Part I)
AdExchanger: Enter Malware (Part II)
AdExchanger: Enter Malware (Part III)
AdExchanger: Enter Malware (The Conclusion)
AdExchanger: Angels And Startups
AdExchanger: Rumble In Arbitrage Plaza (Part I)
AdExchanger: Rumble In Arbitrage Plaza (Part II)
AdExchanger: Rumble In Arbitrage Plaza (Part III)
AdExchanger: Rumble In Arbitrage Plaza (Part IV)
AdExchanger: Rumble In Arbitrage Plaza (Part V)
AdExchanger: Rumble In Arbitrage Plaza (The Conclusion)
AdExchanger: A Visit To The Museum Of Modern Audience (Part I)
AdExchanger: A Visit To The Museum Of Modern Audience (Part II)
AdExchanger: Father R.O.I. And The Church Of The Holy View-Through
AdExchanger: Angst In Publisher Town - Intro
AdExchanger: Angst In Publisher Town - Part II
AdExchanger: Angst In Publisher Town - Part III
AdExchanger: Angst In Publisher Town - Part IV
AdExchanger: Angst In Publisher Town - The Conclusion
AdExchanger: The Queen Of Brand Safety - Part I
AdExchanger: DR Stars - The Conclusion
AdExchanger: DR Stars - Part I
AdExchanger: DR Stars - The Conclusion
AdExchanger: The Emergency Slide
AdExchanger: Data Leakage
