Thinking

Recent: Unica & IBM, State of Evidon, Cross-Channel Buying

Thinking

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Data-Driven Thinking

1/27/12 - Taking Issue With Viewable Impressions by Mark Hughes, C3 Metrics.
1/10/12 - Direct Dialing Intent by Jonathan Mendez, Yieldbot
12/12/11 - Social Does Not Equal Search by Nikhil Sethi, Adaptly
11/2/11 - Proof: Framing The Viewable Impression by Steve Sullivan, IAB
9/28/11 - The Faulty Comparison of Analog Dollars to Digital Dimes by Matt Shanahan, Scout Analytics
7/8/11 - Digital Media: The Odd Man Out by Matt Shanahan, Scout Analytics
4/25/11 - All Hail the V.A.D.A.R. by David Soloff, Metamarkets
2/23/11 - Why All Advertising Will Be Social – Navigating the Social Brand Map by Rob Leathern, XA.net
2/18/11 - The Battle For Consumer Data by Tom Chavez, Krux Digital
2/13/11 - Why DSPs Are Not Enough by Eric Bamberger, SearchIgnite
2/1/11 - Dude… Would You Please Quit It With The Financial Markets Jargon Already? by David Soloff, Metamarkets
1/18/11 - The Drive-Time Web by Niel Robertson, Trada
12/6/10 - Why 2011 is the Year of the Ad Network; Or, Why Nobody is an Ad Exchange by Rob Leathern, XA.net
11/23/10 - The Evolution of Our Data-Driven Ecosystem by Darren Herman, Varick Media and kbs+p
11/16/10 - Display Will Overtake Search, Amiad Solomon, Peer39
10/22/10 - From The Data Gardener – Today’s Tip: Check Your Soil by Marc Kiven, BrightTag
10/19/10 - Attention Economics Pricing In Advertising: Cost Per Second by Matt Shanahan, Scout Analytics
10/8/10 - Audience? Please… Why Context is the Future of Web Monetization - Jonathan Mendez, Yieldbot
9/22/10 - What Marketers Need To Know About Conversion Attribution - Alan Pearlstein, Cross Pixel Media
9/18/10 - Why The Number One Issue In Retargeting Is Not Privacy - Chris Zaharias, Dapper
9/9/10 - A New Metric For Audience Buying And Selling: The ARPU - Matt Shanahan, Scout Analytics
9/8/10 - How We Bring Brand Dollars Online - Zach Coelius, Triggit
8/24/10 - Media Is From Mars And Creative Is From Venus - Karl Siebrecht, AdReady
8/13/10 - Confused Seas -And, What Ad Tech Companies Will Win In The Future? - Scott Portugal, TRAFFIQ
8/5/10 - Personalized Retargeting Is Overkill - Alan Pearlstein, Cross Pixel Media
7/29/10 - Why Prices Of Real-Time Bids Are Overinflated - Rob Leathern, XA.net
7/29/10 - Keywords Don't Cut It - Amiad Solomon, Peer39
7/13/10 - Stop Making Sense - Scott Portugal, TRAFFIQ
7/13/10 - Why Real-Time Bidding Wins - Zach Coelius, Triggit
7/12/10 - Attention Economics in Online Advertising - Matt Shanahan, Scout Analytics
7/1/10 - What Ad Networks Should Focus On - Brian O'Kelley, AppNexus
6/29/10 - Learning To Love Remnant - Amiad Solomon, Peer39
6/28/10 - Pre-emptive Brand Safety: DSP To The Rescue - Ajay Sravanapudi, LucidMedia
6/28/10 - Making Transparency Real - Eric Porres, Lotame
6/10/10 - The Role Of Brands In Data - Alan Pearlstein, Cross Pixel Media
6/8/10 - Why Third-Party Ad Servers Are Necessary In The Emerging DSP Market - George Allen, Mediaplex
6/2/10 - Why Magic And Media Buying Are Not The Same Thing - Rob Leathern, XA.net
5/26/10 - Transparency - A New Definition - Scott Portugal, TRAFFIQ
5/19/10 - Gaining Clarity in the Spot Buy - Roland Cozzolino, MediaMath
5/13/10 - The Power Of Your Data - Zach Coelius, Triggit
5/12/10 - The Emergence of Audience Selling - Jonathan Mendez, Yieldbot
5/11/10 - The Advertising Value of Shopping Data: Finding Target Markets - Mike Afergan, Akamai
4/29/10 - Placement Matters Because Brands Matter - Amiad Solomon, Peer39
4/28/10 - The Advertising Value of Shopping Data: Finding In-Market Buyers - Mike Afergan, Akamai
4/20/10 - Value Per Customer – A New Way To View Publisher Value - Scott Portugal, TRAFFIQ
4/13/10 - Stop Paying For Fraudulent Viewthroughs - Josh McFarland, TellApart
4/9/10 - Is It A Mountain Or A Molehill - Ajay Sravanapudi, LucidMedia
4/6/10 - Slow to Move: Why Inventory Centralization Is Taking More Time Than We Thought - Rob Leathern, XA.net
3/26/10 - Real-Time Benefits of Semantic Knowledge - Amiad Solomon, Peer39
3/17/10 - Beware Of The Risks Of Using A Single Demand-Side Platform (Part 1) - Pascal Bensoussan, Aggregate Knowledge
3/15/10 - Google’s Exchange Is A Threat To Buyers And Sellers Of Display Media - Scott Portugal, TRAFFIQ
3/11/10 - Is It A Pony Or A Hand Puppet? Enhancing Brand Safety Through Real-Time Bidding - Ajay Sravanapudi, LucidMedia
3/3/10 - Ad Tags and Stove Pipes - Mike Lewis, Ad-Juster
2/16/10 - Does Content = Audience Online? - Amiad Solomon, Peer39
2/11/10 - DSPs Are Not Just Cookie Monsters - Andy Monfried, Lotame
2/10/10 - Is A Demand-Side Platform The Future Of The Ad Network? - Ajay Sravanapudi, LucidMedia
2/9/10 - Your DSP Has RTB - Zach Coelius, Triggit
2/9/10 - Understanding Your Data Rights - Ken Rona, [x+1]
2/8/10 - Who Owns The Data? - Scott Portugal, TRAFFIQ
2/7/10 - Not Every Demand-Side Platform (DSP) Is Created Equal: What Is A True DSP? - Nat Turner, Invite Media
2/3/10 - Are Data-Driven Opportunities for Ad Agencies Passing Them By? - Brad Terrell, Netezza
1/13/10 - Winning In An Ad Exchange World - Pascal Bensoussan, Aggregate Knowledge
1/7/10 - Defragmenting Media With Real-Time Bidding - Zach Coelius, Triggit
12/20/09 - Display 2.0: The 2010 Odyssey - Bill Demas, Turn
12/10/09 - The Real Costs of Real-Time Bidding (RTB) - Rob Leathern, CPM Advisors
12/7/09 - Applying Exchange Buying Strengths To The Other 90% Of Your Buy - Paul Martino, Aggregate Knowledge
12/4/09 - Why Demos - Ken Rona, [x+1]
10/26/09 - Beyond The Hype: Why Real-Time Bidding On Ad Exchanges Is Challenged - Pascal Bensoussan, Aggregate Knowledge
10/8/09 - RTB: Our New Game Of Musical Chairs - Zach Coelius, Triggit
10/1/09 - Cookie Wars: How Audience Targeting Is Creating Intense Competition For Cookies - James Lancelot, Invite Media
9/29/09 - On the Sell Side of the Trading Desk: How Publishers Can Take Advantage of Real Time Bidding - Ted Shergalis, [x+1]
9/25/09 - 10 Reasons Why Advertising Campaigns Reach The Wrong Audience - Pascal Bensoussan, Aggregate Knowledge
9/23/09 - Stepping Our Way To Real Market Data - Rob Leathern, CPM Advisors
7/27/09 - Why Real-Time Bidding Is An Open Software Standard - Zach Coelius, Triggit

Displaying Search

5/10/10 - Getting Full Value For Your Inventory: A Buyer’s Perspective - Tim Ogilvie, AdBuyer.com
4/27/10 - Finding the Right Fit for Attribution - Nick Talbert, Eyeblaster
4/5/10 - We Need To Simplify - Dax Hamman, iCrossing
3/8/10 - It’s Not All About Data - Dax Hamman, iCrossing
2/25/10 - The Cross Channel Influence on Conversions - Suman Basetty, Efficient Frontier
2/17/10 - Make Your Advertising A Cost Of Sales - Tim Ogilvie, AdBuyer.com
1/29/10 - Media Exchanges Are Creating A New World For Search Marketers - Dax Hamman, iCrossing
1/22/10 - Putting Display in Search Terms - Justin Merickel, Efficient Frontier
1/13/10 - Roadmapping The Ad Exchange For Search Marketers - Tim Ogilvie, AdBuyer.com

the creative

4/21/11 - New Platforms, Devices And Opportunities Means New Design Skills For The Creative - Tom Moran, POP
10/1/10 - Our Diminishing Private World - Barry Lowenthal, The Media Kitchen
9/29/10 - Creatives Must Not Fear Quantitative Analysis - Tom Moran, POP
8/30/10 - Is There A Divide Between Media And Creative? - Barry Lowenthal, The Media Kitchen

Exchange Ideas

3/25/10 - Memo to Agencies: Change is Good! - Megan Pagliuca, Yahoo!'s Right Media
11/24/09 - Transparency And The Necessity For An Independent Rating Authority of Digital Media - Kent Wakeford, AdSafe Media
11/2/09 - Balancing Act For Ad Exchanges: Staying Open While Closing the Door on Harmful Content And Behavior - Bennie Smith, Yahoo!

Considering Digital

7/28/10 - Publishers And The Hidden Costs Of Data Leakage - Tom Chavez
7/15/10 - Today's Ad Exchanges Don't Work - Joe Doran
6/30/10 - Data: Deja Vu All Over Again? - Tom Chavez
3/22/10 - Thinking About The Marketing Services Company Of The Future - Michael Walrath
2/12/10 - Rise Of The Demand-Side Service Layer - Michael Walrath
2/4/10 - The Cycle of Innovation for Digital Advertising - Michael Walrath

The State Of...

1/10/12 - Datalogix - Eric Roza, CEO
1/4/12 - Collective - Joe Apprendi, CEO
12/7/11 - XA.net - Rob Leathern, CEO
11/30/11 - Metamarkets - David Soloff, CEO
11/22/11 - ClearSaleing - Randy Smith, President
11/17/11 - VivaKi Nerve Center - Curt Hecht, CEO
11/14/11 - MediaMath - Joe Zawadzki, CEO
11/9/11 - BlueCava - David Norris, CEO
11/1/11 - Criteo - Greg Coleman, President
10/17/11 - The Rubicon Project - Frank Addante, CEO
10/10/11 - [x+1] - John Nardone, CEO
9/30/11 - Adchemy - Murthy Nukala, CEO
9/22/11 - Turn - Bill Demas, CEO

Considering Digital

7/28/10 - Publishers And The Hidden Costs Of Data Leakage - Tom Chavez
7/15/10 - Today's Ad Exchanges Don't Work - Joe Doran
6/30/10 - Data: Deja Vu All Over Again? - Tom Chavez
3/22/10 - Thinking About The Marketing Services Company Of The Future - Michael Walrath
2/12/10 - Rise Of The Demand-Side Service Layer - Michael Walrath
2/4/10 - The Cycle of Innovation for Digital Advertising - Michael Walrath

the executioner

2/12/10 - Brand New Opportunity - Natalie DiBerto, Razorfish
12/21/09 - Executing For 2010 - Karin Blake, Razorfish
11/11/09 - The Data Flow Is Like A Broken Water Main - Sam Temes, Razorfish
9/24/09 - Redefining Transparency - Joanna O'Connell, Razorfish
9/10/09 - Evolution Of The Agency Buyer-Planner - Natalie DiBerto, Razorfish
8/18/09 - The Exchanges' Redesign Of The Web - Sam Temes, Razorfish
8/4/09 - The Value Of The Ad Cow - Karin Blake, Razorfish

Networking

1/31/11 - Counterpoint: In Review, The Business Models And Objectives Are Quite Different - Jacob Ross, Demand Media
1/31/11 - Representation Vs. Automation - Eric Franchi, Undertone
8/18/10- Counterpoint: Data and Media Work Well Together – Separately - Mark Zagorski, eXelate
8/17/10- Publishers: The Best Way To Monetize Data Is By Selling Inventory And Becoming Part Of A Co-op - John Garber, Lotame
8/3/10- Time To Drive New Metrics-Based Valuation - Kirby Winfield, AdXpose
3/30/10- It’s Time For Publishers To Develop Strategies Around Their Audiences - Jeff Hirsch, AudienceScience
3/29/10- One-Size-Fits-All Solutions Not Acceptable for Advertising - Tyler Moebius, Adconion
3/11/10- Evolving Back to Basics… Ad Networks Can Lead the Way - Mike Seiman, CPX Interactive
2/22/10- It's Time For The Futures Exchange - Andy Atherton, Brand.net
2/12/10- Reinventing the Wheel (To Run Yourself Over) - Michael Katz, InterCLICK
2/9/10- 2010: Audience-Centric Buying - Alan Schanzer, Undertone Networks
1/15/10- The Myths And Realities Of Retargeting - Richard Frankel, Rocket Fuel, Inc.
1/5/10- Paid, Earned and Shared – Getting Rich with Social - Alan Schanzer, Undertone Networks
12/9/09- Transparency Versus Control: Which Matters More in Network Buys? - Alan Schanzer, Undertone Networks
12/8/09- Settling The Network Debate: What Are Publishers Missing? - Andrew Pancer, Media6Degrees

Now Serving Mobile

2/2/12- Moving Mobile from Cool to Intelligently Hip - Elizabeth Zalman, Media Armor
1/5/12- Mobile Resolutions - Elizabeth Zalman, Media Armor
5/11/11- As Social Grows, Mobile-Optimized Content is Critical To Publishers - Michael Nevins, Breakpoint Digital
12/1/10- Why Mobile Web Sites Are Critical Tools for Advertisers - Michael Nevins, Breakpoint Digital
10/20/10- Mobile Display Advertising - Not Just Tiny Banners - Michael Nevins, Breakpoint Digital
3/15/10- Now, We Have To Grow Up - Devkumar Gandhi, Founder & CEO, Nexage
1/15/10- The Nexus One And Your Mobile Advertising, Audience-Buying Strategy - Krishna Subramanian, Mobclix

The Provocateur

2/22/10- Liquidity is “Easy,” Valuation is Hard - Darren Herman, kbsp, Varick Media Management
9/30/09- While Exchanges are Hot, It’s Actually Not About the Exchange - Darren Herman, Varick Media Management

The Sell-Sider

1/13/12 - What The Year Of The Dragon Has In Store For Marketers - Pam Horan, Online Publishers Association
7/7/11 - A Publisher View on Real-Time Bidding Today - Tyler Fitch, Mindjolt
5/20/11 - The Five Stages of Data Grief - Michael Zimbalist, VP, Research & Development Operations, The New York Times Company
12/2/10 - Say "Cheese" Agency Trading Desks, DSPs And Exchanges - Ali C. Mirian, IAC Advertising
10/15/10 - The Audience Data Value Chain - Tom Chavez, Krux Digital
10/14/10 - Beating The Second Price Auction - Tyler Fitch, Mindjolt
9/7/10 - It's Not About Data Leakage - Rajeev Goel, PubMatic
5/26/10 - Bad Ads Still A Threat To Top Publishers - Rajeev Goel, PubMatic
4/7/10 - A Balanced Approach To Working With Ad Networks - Ben Barokas, AdMeld
3/15/10 - It’s Time To Get “Real” About Malvertising - Alanna Clark, AdMeld
3/8/10 - Real-Time Selling: Your Buyers Know How Much Your Inventory Is Worth – Why Don’t You? - Tom Shields, Yieldex
2/18/10 - What Publishers Need From Real-Time Bidding – Or, Taking The d Out Of dCPM - Tyler Fitch, Hi5 Networks, Inc.
1/11/10 - Publishers Must Demand Real Openness - Tom Shields, Yieldex
11/30/09- Publishers: Get The Most From The Exchange - Tom Shields, Yieldex
9/30/09- Let's Take the Google Ad Exchange Conversation to the Sell Side for a Minute - Michael Barrett, AdMeld

Social Exchange

9/16/10 - Too Many Friends, Not Enough Meaningful Connections - Andrew Pancer, Media6Degrees
7/21/10 - What Marketers Can Learn From The Google-MySpace Ad Deal Failure - Andrew Pancer, Media6Degrees
6/1/10 - Do I Like "Like"? - Andrew Pancer, Media6Degrees
4/26/10 - The New Publisher Revenue Stream: Data - Andrew Pancer, Media6Degrees
3/12/10 - Let's All Do More With Less - Andrew Pancer, Media6Degrees
2/8/10 - Getting Active With The Social Graph - Andrew Pancer, Media6Degrees
1/11/10 - What’s Your Deal, Partner? - Andrew Pancer, Media6Degrees

The Video Audience

3/28/11 - Understanding Video in a Display World - Cynthia Butler, SpotXchange
10/27/10 - How Digital Video Publishers Should Adapt Their Strategy as Consumers Embrace Online Video - Mike Gaffney, Auditude
4/15/10 - Online Video Advertising: Why It’s Still Broken and What We Can Do About It - Teg Grenager, Adap.tv

Ad Agents

2/1/12 - Time Matters: The Role Of Real-Time Bidding for Publishers
1/19/12 - The Role Of Real-Time Bidding For Marketers
2/14/11 - Cost vs. Value: Third-Party Targeting Data in the Demand-Side-Platform And Exchange Landscape - Aaron Reinitz, VivaKi Nerve Center
2/10/11 - The Buyer And Ad Operations - Daniel Davies, Adnetik
12/8/10 - RTB Is Boring - Martin Kelly, Infectious Media
11/8/10 - Peeking Inside The Black Box Of Demand-Side Platforms And Exchanges - Adam Cahill, Hill-Holliday
8/9/10 - The Changing Role Of Media Planner In A Digital World - Matt Greitzer, Accordant Media
5/20/10 - The Algorithm Is the New Decision Maker: Communicating with the New Demand Side - Greg Hills, Varick Media
4/29/10 - A New School Of Thinking: 10 Trends For Marketing Campaigns - Greg Hills, Varick Media
4/15/10 - Profile Of The Media Agency Staff - Martin Kelly - Infectious Media
2/2/10 - Avoiding the Sophomore Slump - Adam Cahill, Hill-Holliday
1/19/10 - Eye On The European Data Market - Martin Kelly, Infectious Media
11/3/09 - Don’t Just Think Digitally, Act Digitally - Greg Hills, Varick Media
10/23/09 - The View From The UK: Looking At Exchanges And Display Advertising - Martin Kelly, Infectious Media

The Debate

10/31/11 - DMP: The Ethical Issues with 3rd Party Behavioral Tracking - Eric Picard, Chief Product Officer, TRAFFIQ
3/31/11 - DMP: The Democratic Media Platform - Jeff Hirsch, CEO, AudienceScience
1/11/11 - Let The Consumer Decide - Zach Coelius, Triggit
12/17/10 - Coming to a Website Near You: More Irrelevant Advertisements - Mark Kesslen, David Leit, Matthew Savare, Lowenstein Sandler
12/3/10 - How the "Do Not Track" Plan Hurts Consumers, Businesses, and the Potential for Economic Growth - Russell Glass, Bizo
7/30/10 - Why IP Tracking Is A Bad Idea - Auren Hoffman, Rapleaf
6/11/10 - Why Online Advertising Should Be Regulated - Auren Hoffman, Rapleaf
5/27/10 - Ad Nauseum - Amiad Solomon, Peer39
4/16/10 - Targeting Real-Time Targeting: Privacy Groups File Overreaching Suit With The FTC Against Real-Time Behavioral Advertising - Ed Zimmerman, Mark Kesslen, and Matthew Savare, Lowenstein Sandler

One Question

1/4/12 - What Does ‘Demand-Side Platform’ Mean To You? - Jeff Green, The Trade Desk
7/26/11 - What Is The Future For Display Advertising? - Dave Morgan, Simulmedia
7/26/11 - What Are The Characteristics Of The Ideal Startup Employee? - George John, Rocket Fuel
5/16/11 - What Is The Impact Of The Private Exchange World Today? - Matt Greitzer, Accordant Media
4/18/11 - If You’re A Publisher Today, What Are Your Data And Ad Exchange Strategies? - Scott Knoll, Datran Media
4/6/11 - Regarding Misconceptions About Data For Ad Targeting - Jason Lynn, interclick
3/30/11 - What Is The Biggest Misconception About The Use Of Data For Ad Targeting? - Hooman Radfar, Clearspring
3/24/11 - How Are The Slices In The Marketing Dollar Evolving Today? - Tolman Geffs, JEGI
3/21/11 - Why Is Cross‑Channel Attribution Important To The Marketer? - David Skinner, [x+1]
3/2/11 - Do You Think An Agency Trading Desk Can Be Successful? - Hooman Radfar, Clearspring
1/21/11 - How Does The Complex, Digital Ad Ecosystem Today Get Simplified? - John Donahue, CTO, BuzzLogic
1/4/11 - What Do You See At The Heart Of The Debate Around Consumer Privacy? - Jim Spanfeller, Spanfeller Media Group
11/22/10 - How Does Programmatic Buying Become Attractive To The Brand Marketer? - Eric Picard, TRAFFIQ

The Global Address

3/26/10 - The Business Upside of RTB: "Trust Us, There Is One…" - John Childs-Eddy, Funbox
2/26/10 - How to Buy Australian Audience When It Isn’t For Sale - John Childs-Eddy, Funbox
2/19/10 - Looking At Europe: Technology Obsession Arrives - Paul Turner, Invite Media

Community Reaction and Opinion

1/23/12 - When Is A Mobile, Private Exchange Relevant To A Marketer’s Needs?
1/17/12 - What's your take on trends you're seeing with discrepancies in ad delivery reporting today?
1/5/12 - The Opportunities Ahead For New Yahoo! - CEO Scott Thompson
12/2/11 - Adobe Acquires Efficient Frontier
11/28/11 - Yahoo! Requiring RMX Seats For DSP Advertisers
11/10/11 - Yahoo!, Aol And Microsoft Pool Their “Premium,” Non-Guaranteed Display Inventory
11/7/11 - What’s The Biggest Challenge With Platform Buying In Digital Today?
11/3/11 - Adobe Acquires Video Monetization Platform Auditude
11/1/11 - Yahoo! Acquires interclick For $270 Million
10/28/11 - If A Consumer Asked You, “Why Is Tracking Good?”, What Would You Say?
10/20/11 - How Important Is ‘First Look’ At Inventory?
10/6/11 - Where Does The Tablet Fit In The Marketer’s Media Plan?
9/27/11 - MediaBank-DDS Merger Industry Reaction: Questions Remain About MediaOcean
9/26/11 - Is An Online GRP Needed For Online Video Advertising?
9/20/11 - What Should Yahoo! Do Next?
9/13/11 - What Solutions Are Still Needed For Today’s Premium, Digital Publisher?

8/3/11 - "Is Audience Buying Possible In Mobile Advertising?"
6/17/11 - "What are the implications of yesterday's acquisition of Mediamind by DG?" - OneScreen, Tremor Video, Simulmedia, IgnitionOne, Universal-McCann, kbs+p, Cross Pixel Media, Adap.tv
6/14/11 - "What's your take on the acquisition of Admeld by Google?" - The Trade Desk, Forbes, VivaKi Nerve Center (Publicis), OpenX, Undertone, BrightTag, Cadreon (IPG Mediabrands), Accordant Media, Rubicon Project, Simpli.fi, Photobucket
6/8/11 - "What has been the impact of the Invite Media acquisition by Google a year ago? Any surprises?" - Ad Summos, MEC, MediaMath, MediaBank, Microsoft Advertising Exchange, Merkle, SpotXchange, Infectious Media, 33Across, DataXu, Media6Degrees
4/19/11 - "What's your take on Google announcing yesterday that it is now selling guaranteed 'premium' inventory from publishers on the Google Display Network?" - GroupM, VivaKi, MEA Digital, Brand.net, Accordant Media, MediaNews Group
3/29/11 - Industry Reaction: eBay Buys GSI Commerce - MediaMath, RichRelevance, Reprise Media
2/23/11 - Wish List – Part I: Regarding The Use Of Data In Digital Ad Targeting - RBM, Horizon Media, Mediasmith, Varick Media Management
2/24/11 - Wish List – Part II: Regarding The Use Of Data In Digital Ad Targeting - Hill-Holliday, VivaKi Nerve Center, The Ladders, The MIG
1/19/11 - Industry Reacts To Adobe Omniture Acquisition Of Demdex
1/11/11 - Industry Reaction To GSI Commerce Acquisition Of ClearSaleing
12/13/10 - Industry Reaction To OpenRTB Standard
10/6/10 - Dapper Acquired By Yahoo!
6/3/10 - Google Acquires Invite Media

6/1/10-6/4/10 - Data And Media - Now that data and media are de-coupling, is it appropriate for a data company be selling media, too? In other words, is there a conflict of interest?

4/13/10 - Transparency and Exchanges - Regarding the recent dust-up between an ad network and several publishers as highlighted in Mediaweek, is more transparency needed from exchanges, for example? Or should this be managed better by ad networks, demand-side platforms... and/or publishers for that matter?

3/17/10 - Middlemen - "Are there too many parties trying to insert themselves into the online advertising value chain? How do you see this playing out?"

2/22/10 - Google Announces DoubleClick For Publishers Upgrade

Google Announces DoubleClick For Publishers As Yield Optimization War Continues To Heat Up

1/5/10 - Apple Buys Mobile Ad Network, Quattro Wireless

Industry Reaction: Apple Buys Mobile Ad Network Quattro Wireless

11/19/09 - Right Media And Multiple Exchanges

9/18/09 - DoubleClick Ad Exchange Launch

Recent from AdExchanger.com

2/3/12 - Yahoo!’s Right Media Exchange Adds Aol Remnant Display Inventory
2/1/12 - AOL’s Armstrong: We’ll Get Deeper Into The Exchange Space In 2012
2/1/12 - AOL: Display Continues To Grow, But Total Revenues Still Decline
1/25/12 - 33across Acquires Tynt And Signal From The Sell-Side
1/19/12 - Google Reports Q4 2011: Google Pumping Searchers Into Display Strategy Via Lower CPCs?
1/17/12 - One Kings Lane And Rent The Runway Take The Retail Stage At NRF Show
1/16/12 - Solving Unstructured Versus Structured Data – IBM Pitches Retail Marketers At NRF Show
1/9/12 - Former TAN CEO Brian Silver Gets Top Spot For Right Media Exchange In Americas
12/15/11 - Microsoft Clarifies Its Approach To Demand-Side Platform Partners – The Door Remains Open
12/7/11 - Mars Chocolate’s Sandler Delivers Innovation Best Practices For Marketers At ANA Creativity Conference
11/29/11 - Breaking Email: Invite Media Informs Advertisers Of New DSP Rules At Yahoo!
11/23/11 - Yahoo! Begins Requiring Right Media Seats for Demand-Side Platform’s Advertisers
11/8/11 - The Media Company At The Corner
10/23/11 - Facebook Needs A CMO
10/14/11 - What’s Next? GroupM’s Gotlieb And Norman Give Their View
9/25/11 - Merger! Mediabank And Donovan Data Systems Become MediaOcean
9/13/11 - TV-Safe In A Digital, Audience Buying World
8/24/11 - The Shrinking, Audience Buying Ecosystem
8/16/11 - Benchmarking Display Ads Across Google’s DoubleClick For Advertisers Platform
8/16/11 - Lotame Exits The Ad Network Business
8/14/11 - Mergers and Acquisitions: Ad Tech Predictions For Fall
7/21/11 - Yahoo! Right Media Now Approved As Google Certified Network
7/19/11 - Yahoo! Reports Earnings: Display Ads Miss Expectations, Premium Sales Team Still Ramping
7/17/11 - Pixels, Muffins And The Real Facebook Ad Network
7/14/11 - Surprise... Google Makes A Ton Of Cash In Q2 2011
6/16/11 - Acquisition Thursday: HubSpot Buys Marketing Software Company Performable
6/16/11 - DG Acquires Ad Technology Company MediaMind
6/13/11 - It's Official – Google Buys Admeld
6/2/11 - Is Twitter Laying The Ground Work For Better Targeting And An Ad Network?
5/31/11 - Reviewing Yahoo!’s Right Media Exchange -For The Win!
5/10/11 - Leaning Forward And Back In Digital Ads
5/6/11 - Google Responds About Opening DoubleClick Ad Exchange To Intermediary Inventory Sources
5/3/11 - IBM Needs A Demand-Side Platform
5/1/11 - MediaBank's Bauschard And AdBuyer's Ogilvie Discuss Post-Acquisition Strategy And More
4/28/11 - Demand-Side Platform AdBuyer.com Acquired By MediaBank; Attribution Holy Grail Looms
4/18/11 - New Invite Media Sales Chief, Bruce Falck, Discusses The Road Ahead For Google’s Demand-Side Platform Business
4/11/11 - Amazon Begins Display Ad Retargeting
3/30/11 - More Search Signal And Display Ads
3/22/11 - The Council for Accountable Advertising Forms; Chairman Messer Discusses
3/15/11 - DoubleVerify Announces Google Display Network Certification For Ad Verification; Google Says More On The Way
3/15/11 - Ebay Pulls The Plug On Intent Data Reseller Strategy
3/10/11 - Google Letting Users Curate Search; Is Display Curation Next?
3/6/11 - Driving Facebook App Yield And The Three Internets
2/24/11 - Mobile OpenRTB Committee Forms; RTB At Scale Coming Soon Says Nexage CTO Butler
2/9/11 - Sourcing Talent: Helpful Tips For The Digital HR Specialist
2/7/11 - Aol Buys Huffington Post – Is A Sell-Side Platform Next?
2/4/11 - Google’s Lexi Reese Leaves DoubleClick Ad Exchange, Heads To Facebook
1/28/11 - Re-Opening The Retargeting Campaign Kimono: Above-The-Fold Versus Below
1/25/11 - You’ve Got Mail -With Display Ads
1/24/11 - Hi Larry
1/24/11 - Securing The Publisher, Serving The Marketer
1/17/11 - Looking At New DoubleClick Ad Exchange Whitepaper From Google
1/14/11 - Prospecting With Search-And-Display
1/10/11 - Thinking About The Future Of Ad Verification
1/6/11 - Are Transactional Brands Ready To Take Control Of Their Data?
1/4/11 - Convergence And The Demand-Side Platform
1/3/11 - What Does A Display Advertising, Retargeting Campaign Look Like?
12/6/10 - Waiting For The Addressable Online Video Ad Business
12/1/10 - Google, AppNexus And The Mayan Calendar
11/29/10 - Ad Network Contrails: Where-To Next
11/2/10 - Dotomi To Be Acquired; Retargeting Remains Hot
11/1/10 - The Live Blog! Rubicon Project Announces $18 Million Financing; Acquires FAN
10/26/10 - Is The Rubicon Project, Fox Audience Network Deal Being Announced Monday?
10/21/10 - Intuit VP Seth Greenberg Evaluates The Facebook Funnel At The ANA’s Annual Conference
10/19/10 - The Biggest Brand Manager In The Land Speaks On Purpose-Driven Marketing
10/17/10 - Reviewing The Google Call: A DoubleClick Ad Exchange, Gross Revenue Prediction
9/30/10 - Bidding The Data Points For The New Video Ad Selector Format – a.k.a. Forcing The Click For Brands
9/29/10 - The Seven Predictions Of Display
9/29/10 - New York Times’ Zimbalist Says Privacy Legislation Means The Industry Is Maturing
9/23/10 - Facebook Ad Network Strategy Leaking Out Of Conversion Tracking Experiment
9/9/10 - Google Unleashes Marketing Dollars On Display
9/8/10 - Is Google Instant A Real-Time Bidders Dream?
8/12/10 - DSP Bellwether? MediaMind IPO Prices At $11.50 With $192 Million Market Cap; CEO Trifon Discusses Future
7/26/10 - Glam Buys AdPortal; Piecing Together The Publisher Platform
7/20/10 - Exclusive: Fake Right Media Open 2010 Welcome Address
7/15/10 - Google Wins Omnicom Trading Desk Business; Publishers Watch
7/1/10 - Google Puts Display Front-And-Center
6/1/10 - Let The M&A Begin: GSI Commerce Acquires DSP (Or Retargeter) FetchBack
5/25/10 - Google AdSense Moves Toward Transparency, Cracks Opens Black Box, Shows Sweet Margins
5/24/10 - Report: Google Considering Invite Media Purchase; And – Why Would Google Buy A DSP?
5/17/10 - Google, Apple and Facebook: The Addressable Media Future For Display
5/13/10 - Data Nugget: Searching For "Demand Side Platform"
2/23/10 - Google Announces DoubleClick For Publishers As Yield Optimization War Continues To Heat Up
1/10/10 - For The Large Publisher, Yield Optimization Is Over – It’s Time For The Supply-Side Platform
1/3/10 - Aegis Gets Pants Pulled: Is The Agency Performance Model That Far Away?
12/3/09 - Yahoo! on Right Media Exchange: We’re Premium, That’s P-R-E-M-I-U-M
11/16/09 - The Virtual Agency Model
10/13/09 - The Holy Grails Of Digital Advertising
9/13/09 - The New Easter Egg of Search Rankings: Display Advertising and The Launch of Google DoubleClick’s Ad Exchange
9/4/09 - How Team Of Geeks Exploded Media Trade
8/3/09 - The Demand-Side, Buying Platform Trend
7/31/09 - Let Them Eat Privacy
7/8/09 - Yield Optimization And The Futures Exchange
7/6/09 - Agency War Plan: Educate or Fire Your Client
6/21/09 - Reducing Friction For The End User in Online Display Advertising
5/5/09 - Real-Time Bidding: The Ad Exchange Leaps
4/26/09 - The Super Collider of Ad Exchanges

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Recent Comments:
- Joseph Fahr: Concise description that lends itself perfectly to the rise of the “data scientist”....
- Gourav Chindlur: From all the data sets mentioned, I would assume that the transactional data and intent data are the...
- Andrew Casale: I believe the problem of out of view (or below the fold) impressions to be greater than anyone has yet...
- Vikram Somaya: Anyone who is not thinking like this about the many uses of audience-related data is already behind...
- Xuehua Shen: Great Analysis. Agree that social, mobile, video as well as display are closely related. The underlying...
- Benjamin Theriault: Mark thank you, good piece. Brand managers will be bullish on the adoption of the viewable...
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- Jared Skolnick: Mark, thanks for opening this discussion – your POV is really helpful. There’s clear...

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