Thinking
Data-Driven Thinking
- 3/3/10 - Ad Tags and Stove Pipes - Mike Lewis, Ad-Juster
- 2/16/10 - Does Content = Audience Online? - Amiad Solomon, Peer39
- 2/11/10 - DSPs Are Not Just Cookie Monsters - Andy Monfried, Lotame
- 2/10/10 - Is A Demand-Side Platform The Future Of The Ad Network? - Ajay Sravanapudi, LucidMedia
- 2/9/10 - Your DSP Has RTB - Zach Coelius, Triggit
- 2/9/10 - Understanding Your Data Rights - Ken Rona, [x+1]
- 2/8/10 - Who Owns The Data? - Scott Portugal, TRAFFIQ
- 2/7/10 - Not Every Demand-Side Platform (DSP) Is Created Equal: What Is A True DSP? - Nat Turner, Invite Media
- 2/3/10 - Are Data-Driven Opportunities for Ad Agencies Passing Them By? - Brad Terrell, Netezza
- 1/13/10 - Winning In An Ad Exchange World - Pascal Bensoussan, Aggregate Knowledge
- 1/7/10 - Defragmenting Media With Real-Time Bidding - Zach Coelius, Triggit
- 12/20/09 - Display 2.0: The 2010 Odyssey - Bill Demas, Turn
- 12/10/09 - The Real Costs of Real-Time Bidding (RTB) - Rob Leathern, CPM Advisors
- 12/7/09 - Applying Exchange Buying Strengths To The Other 90% Of Your Buy - Paul Martino, Aggregate Knowledge
- 12/4/09 - Why Demos - Ken Rona, [x+1]
- 10/26/09 - Beyond The Hype: Why Real-Time Bidding On Ad Exchanges Is Challenged - Pascal Bensoussan, Aggregate Knowledge
- 10/8/09 - RTB: Our New Game Of Musical Chairs - Zach Coelius, Triggit
- 10/1/09 - Cookie Wars: How Audience Targeting Is Creating Intense Competition For Cookies - James Lancelot, Invite Media
- 9/29/09 - On the Sell Side of the Trading Desk: How Publishers Can Take Advantage of Real Time Bidding - Ted Shergalis, [x+1]
- 9/25/09 - 10 Reasons Why Advertising Campaigns Reach The Wrong Audience - Pascal Bensoussan, Aggregate Knowledge
- 9/23/09 - Stepping Our Way To Real Market Data - Rob Leathern, CPM Advisors
- 7/27/09 - Why Real-Time Bidding Is An Open Software Standard - Zach Coelius, Triggit
Displaying Search
- 2/25/10 - The Cross Channel Influence on Conversions - Suman Basetty, Efficient Frontier
- 2/17/10 - Make Your Advertising A Cost Of Sales - Tim Ogilvie, AdBuyer.com
- 1/29/10 - Media Exchanges Are Creating A New World For Search Marketers - Dax Hamman, iCrossing
- 1/22/10 - Putting Display in Search Terms - Justin Merickel, Efficient Frontier
- 1/13/10 - Roadmapping The Ad Exchange For Search Marketers - Tim Ogilvie, AdBuyer.com
Exchange Ideas
- 11/24/09 - Transparency And The Necessity For An Independent Rating Authority of Digital Media - Kent Wakeford, AdSafe Media
- 11/2/09 - Balancing Act For Ad Exchanges: Staying Open While Closing the Door on Harmful Content And Behavior - Bennie Smith, Yahoo!
Considering Digital
- 2/12/10 - Rise Of The Demand-Side Service Layer - Michael Walrath
- 2/4/10 - The Cycle of Innovation for Digital Advertising - Michael Walrath
the executioner
- 2/12/10 - Brand New Opportunity - Natalie DiBerto, Razorfish
- 12/21/09 - Executing For 2010 - Karin Blake, Razorfish
- 11/11/09 - The Data Flow Is Like A Broken Water Main - Sam Temes, Razorfish
- 9/24/09 - Redefining Transparency - Joanna O'Connell, Razorfish
- 9/10/09 - Evolution Of The Agency Buyer-Planner - Natalie DiBerto, Razorfish
- 8/18/09 - The Exchanges' Redesign Of The Web - Sam Temes, Razorfish
- 8/4/09 - The Value Of The Ad Cow - Karin Blake, Razorfish
Networking
- 2/22/10- It's Time For The Futures Exchange - Andy Atherton, Brand.net
- 2/12/10- Reinventing the Wheel (To Run Yourself Over) - Michael Katz, InterCLICK
- 2/9/10- 2010: Audience-Centric Buying - Alan Schanzer, Undertone Networks
- 1/15/10- The Myths And Realities Of Retargeting - Richard Frankel, Rocket Fuel, Inc.
- 1/5/10- Paid, Earned and Shared – Getting Rich with Social - Alan Schanzer, Undertone Networks
- 12/9/09- Transparency Versus Control: Which Matters More in Network Buys? - Alan Schanzer, Undertone Networks
- 12/8/09- Settling The Network Debate: What Are Publishers Missing? - Andrew Pancer, Media6Degrees
Now Serving Mobile
- 1/15/10- The Nexus One And Your Mobile Advertising, Audience-Buying Strategy - Krishna Subramanian, Mobclix
The Provocateur
- 2/22/10- Liquidity is “Easy,” Valuation is Hard - Darren Herman, kbsp, Varick Media Management
- 9/30/09- While Exchanges are Hot, It’s Actually Not About the Exchange - Darren Herman, Varick Media Management
The Sell-Sider
- 2/18/10 - What Publishers Need From Real-Time Bidding – Or, Taking The d Out Of dCPM - Tyler Fitch, Hi5 Networks, Inc.
- 1/11/10 - Publishers Must Demand Real Openness - Tom Shields, Yieldex
- 11/30/09- Publishers: Get The Most From The Exchange - Tom Shields, Yieldex
- 9/30/09- Let's Take the Google Ad Exchange Conversation to the Sell Side for a Minute - Michael Barrett, AdMeld
Social Exchange
- 2/8/10 - Getting Active With The Social Graph - Andrew Pancer, Media6Degrees
- 1/11/10 - What’s Your Deal, Partner? - Andrew Pancer, Media6Degrees
Ad Agents
- 2/2/10 - Avoiding the Sophomore Slump - Adam Cahill, Hill-Holliday
- 1/19/10 - Eye On The European Data Market - Martin Kelly, Infectious Media
- 11/3/09 - Don’t Just Think Digitally, Act Digitally - Greg Hills, Varick Media
- 10/23/09 - The View From The UK: Looking At Exchanges And Display Advertising - Martin Kelly, Infectious Media
The Global Address
- 2/26/10 - How to Buy Australian Audience When It Isn’t For Sale - John Childs-Eddy, Funbox
- 2/19/10 - Looking At Europe: Technology Obsession Arrives - Paul Turner, Invite Media
Community Reaction and Opinion
- 2/22/10 - Google Announces DoubleClick For Publishers Upgrade
- 1/5/10 - Apple Buys Mobile Ad Network, Quattro Wireless
- 11/19/09 - Right Media And Multiple Exchanges
- Industry Reaction: The Impact Of Right Media And The Importance Of Multiple, Large Exchanges
- More Reaction From The Demand-Side Platforms
- More Reaction From The Ad Networks And Exchanges
- More Reaction From The Agencies
- In Review: Multiple Exchanges Are Best For The Industry… For Now Says VivaKi’s Kurt Unkel
- 9/18/09 - DoubleClick Ad Exchange Launch
- From 20 industry companies
- Matt Spiegel, OMG Digital
- Darren Herman, Varick Media Management
- Nate Woodman, Havas Digital and Adnetik
- Kurt Unkel, VivaKi Nerve Center
- Michael Brunick, Mediabrands and Cadreon
- Matt Greitzer, Razorfish
- Adam Cahill, Hill Holiday
- Robbie Hills, GroupM Search
- David Smith, Mediasmith
- Frank Weishaupt, Yahoo!
Recent from AdExchanger.com
- 2/23/10 - Google Announces DoubleClick For Publishers As Yield Optimization War Continues To Heat Up
- 1/10/10 - For The Large Publisher, Yield Optimization Is Over – It’s Time For The Supply-Side Platform
- 1/3/10 - Aegis Gets Pants Pulled: Is The Agency Performance Model That Far Away?
- 12/3/09 - Yahoo! on Right Media Exchange: We’re Premium, That’s P-R-E-M-I-U-M
- 11/16/09 - The Virtual Agency Model
- 10/13/09 - The Holy Grails Of Digital Advertising
- 9/13/09 - The New Easter Egg of Search Rankings: Display Advertising and The Launch of Google DoubleClick’s Ad Exchange
- 9/4/09 - How Team Of Geeks Exploded Media Trade
- 8/3/09 - The Demand-Side, Buying Platform Trend
- 7/31/09 - Let Them Eat Privacy
- 7/8/09 - Yield Optimization And The Futures Exchange
- 7/6/09 - Agency War Plan: Educate or Fire Your Client
- 6/21/09 - Reducing Friction For The End User in Online Display Advertising
- 5/5/09 - Real-Time Bidding: The Ad Exchange Leaps
- 4/26/09 - The Super Collider of Ad Exchanges
Event Coverage
- 3/5/10 - eXelate Panel Brings Doomsday Prediction From NY Times’ Nisenholtz
- 2/24/10 - Dapper Panel Brings Together Display Advertising Players In NYC, Yields Smackdown
- 2/9/10 - Google Disses The Yield Optimizers; Liquidity Will Be A Key Differentiator
- 12/15/09 - Google Webcast Recap: Demand-Side Platform Performance Varies On DoubleClick Ad Exchange
- 11/14/09 - Video Demos at Monaco Media Forum: AdMeld, Dapper, MediaMath, Permuto
- 9/25/09 - ContextWeb Media Trading Panel Featuring Agency Execs Gets Packed House During NYC’s Advertising Week
- 7/22/09 - LeadsCon Panel On Ad Exchanges Provides One of Many Highlights During Day Long Lead Generation Event
- 7/22/09 - Yield Optimizers AdMeld, PubMatic, The Rubicon Project And YieldBuild Unite At IAB
- 7/14/09 - Optimize Thyself: Ad Exchanges Draw Crowd At ContextWeb/Ad Club Event in NYC
- 6/18/09 - Havas’ Ed Montes Discusses Communication With Ad Agencies at OMMA Publish
- 6/18/09 - From OMMA Publish: Turner’s Walker Jacobs Says Ad Networks Are Not Like Outlet Malls
Comic Strip: AdExchanger
