:

In Test, Facebook Lets Advertisers Target Non-Fans In The News Feed

By Photo of Zach Rodgers Zach Rodgers

Tuesday, August 14th, 2012 – 6:44 pm

SHARE:

Facebook is trying out a new ad placement that lets advertisers build the reach of ads in the news feed – the most visible real estate for its sponsored ad units.

In what’s being called “a very small test,” Page owners will be able to promote posts to Facebook users who are not fans of a brand.

A Facebook spokesperson describes it this way: “These ads will look like other Page post ads in news feed and be labeled as sponsored. We think this will make it easier for businesses to reach more people.”

The new test comes on the heels of a new mobile ads offering for app developers.

The below screenshot shows what the ads will look like.

Tagged in:

facebook

//

facebook advertising

Next In Social Media

A Chat With Blinq Media, Apple of Gannett's Eye

Must Read

Apple Has Far-Reaching Plans To Block Hundreds Of Programmatic Data Companies From iOS

Apple’s WebKit crackdown appears to extend well beyond The Trade Desk, putting hundreds of ad tech, data and identity vendors on a mysterious, dynamically updated block list.

programmatic io

Zoom’s Marketing Challenge Is That It’s Too Well Known For Its Own Good

Zoom has 99% unaided brand awareness, which sounds great on paper. But there’s a catch: Most people still think it’s just a video-call app.

Why Agencies Think They Shouldn’t Own Agentic AI Tools Or The Data Used To Build Them

Agencies are differentiating their tech stacks by building custom agentic AI tools for their clients. And they’re rethinking owning those AI tools – particularly since licensing them creates new revenue streams.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Programmatic IO: Insurers Are Building Ad Tech’s AI Accountability Layer

Agencies and marketers discussed the future of AI governance at AdExchanger’s Programmatic IO NYC this week. The main takeaway? Expect insurers to play an increasingly important role in managing AI compliance.

Apple’s Latest Operating System Blocks The Trade Desk From Serving Ads On Safari

The Trade Desk is unable to serve ads to the Safari browser for Apple device owners that have downloaded iOS 27. Apple has been investigating the issue since last week.

Who Will Stand Up For The Open Web?

The open web is done, stick a fork in it. Banner blindness is near universal, search traffic has run dry and publishers are struggling for oxygen. But what if that’s … not true?