PointRoll Gets Ecommerce And Adgregate Markets In Its Media

Adgregate Markets announced a new partnership with rich media advertising provider, PointRoll, which will embed Adgregate’s Shop Ads e-commerce technology within PointRoll ads. Read the release.

Adgregate Markets CEO Henry Wong discussed the partnership and its attribution capabilities.

How does the integration work of Adgregate Markets technology into PointRoll technology?

Adgregate’s suite of APIs and code libraries provides seamless integration with Pointroll’s AdPortal to allow the creation of distributed commerce-enabled rich media ads. Pointroll’s entire rich media solution suite now has the ability bring in Adgregate’s proprietary ecommerce capabilities in a rapid manner in both online and mobile rich media ads.

Can we expect more of these kinds of deals where rich media providers like PointRoll look to Adgregate Markets for eCommerce functionality in their media?

Absolutely. We are already partnered with the top 4 rich media ad vendors, including Doubleclick, Eyewonder, Eyeblaster, and now Pointroll too. We believe any rich media provider, from social apps to rich media ads, could benefit from Adgregate’s secure, turnkey distributed commerce functionality.

How is the revenue opportunity structured between the two companies?

As with all our preferred partners, Pointroll is on a special pricing structure that allows them to bring a competitively priced distributed commerce solution to their clients. The pricing structure is geared to meet the needs of individual clients and their programs and is priced on a CPM basis.

How is attribution being managed for the client? Does Adgregate Markets or PointRoll help?

Previously, rich media ads could not track and report on consumer behavior within the
walled garden of a retailer’s secure catalog and shopping cart. Now, through Adgregate’s ShopAds, advertisers for the first time can replicate the entire secure shopping experience within a portable ad unit; allowing safe and reliable transmission of data between advertisers and partners. These new conversion metrics ‘kick in’ where purchase intent metrics have traditionally left off, all within the secure catalog or cart.
Through this partnership, the new set of rich data available to advertisers includes secure product catalog and cart interactions, dwell times and rates, add-to-cart and abandonment rates, and actual sales conversions. This combined data allows marketers to understand what causes purchase intent and the triggers required for purchase conversion.

By John Ebbert

Tagged in:

direct response

ecommerce

marketing

media buying

Must Read

Friends high-five while watching a football soccer match

CTV

Fire TV Makes A Play For Its Share Of Home Screen Ad Dollars

Amazon is making a splash at Cannes by touting recent Fire TV interface upgrades designed to help viewers find relevant content more easily, including when they are watching the 2026 FIFA World Cup.

CTV

Omnicom Can Now Measure Ad Frequency Across Multiple CTV Platforms

For the first time, Omnicom can directly compare ad frequency and performance across multiple major streamers, which typically prefer to keep data locked inside their walled gardens.

CTV

Inside The Trade Desk’s Pitch For Ventura TV OS

The Trade Desk is muscling its way into the TV operating system business with its Ventura OS – but the real story isn’t the product itself. It’s what TTD’s ambitions reveal about conflicts of interest within the industry and the inherent mismatch between consumer and advertiser needs.