Mobile App Analytics Consolidation: Microsoft Scoops Up Capptain, App Annie Buys Distimo

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mobile-analytics-appannieMobile app analytics is an increasingly competitive space, as reflected by two acquisitions unveiled Wednesday.

Mobile app analytics firm App Annie acquired its competitor, the mobile analytics company Distimo, and Microsoft also bought a mobile app analytics startup.

Based in San Francisco, App Annie’s services include app-ranking data, app store SEO tools and marketplace intelligence. This is App Annie's first acquisition. The acquisition price was not disclosed.

App Annie was interested in Distimo for its "talent, tech and customers," said App Annie spokesman Marcos Sanchez.

"We realized that there were a lot of synergies between our companies and that a combination would be more powerful," he said. "Our goal is to provide the most accurate data possible and adding Distimo's technology and talent also allows us to speed up our product plans."

Distimo is headquartered in the Netherlands and offers conversion tracking, app download stats and other app-based analytics. Its headquarters will become App Annie's European R&D center.

Distimo's client roster also includes several large publishers such as Amazon, BBC, LinkedIn, Zynga and Foursquare. Sanchez declined to name the Distimo customers App Annie was interested in working with.

Distimo has 48 employees who will be distributed throughout App Annie's offices, bringing its total headcount to approximately 240.

Together, App Annie and Distimo have nearly 600,000 apps that use their analytics platform. Distimo will continue to offer its services to clients, but its technology will be gradually transitioned into App Annie, Sanchez said.

Also Wednesday, Microsoft acquired a French startup called Capptain that offers app analytics and lets advertisers send push notifications and offers based on customer usage patterns.

"Capptain will bring a vital new element to our end-to-end story for mobile app development – real-time user and push analytics," wrote Omar Khan, partner director of program management at Microsoft, in a blog post. "We are hard at work integrating Capptain’s solution with the wider Microsoft Azure suite of services so that enterprises can not only build mobile apps to engage customers and employees, but also analyze and optimize that engagement."

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