As we noted earlier, the company aims to raise $100 million at a valuation of around $400 million. The filing also revealed Matomy has 388 employees, and more than 1,500 clients.
Matomy's business is a three-legged stool consisting of a publisher network, an affiliate channel and a programmatic sales channel supported by a global partnership with AppNexus. Within these buckets, it supports multiple formats including desktop display, mobile and email. It hopes to become the world's largest company focused on performance-based digital ads.
The company has made four acquisitions since 2011 (Adotomi, Mediawhiz, Adperio and MobAff), and has raised $17 million in venture funding from Viola Private Equity.
Druker spoke with AdExchanger.
Note: This conversation took place before Monday's filing. It has been edited for length and clarity.
AdExchanger: What is Matomy?
OFER DRUKER: The idea behind the company was to offer a risk-free way for advertisers to reach a digital audience wherever they are, and to work with publishers on a rev share – not to pay them for the impression. All the targets are aligned through the advertiser through us and through the publishers. All of us want to generate results, otherwise nobody gets paid.