Moebius hopes to help these marketers – companies like SmartWool and POC – overcome that paradox with FASTG8 (“fast gate”), his data-driven marketing company based in Carbondale, Colo.
Moebius is a known quantity in digital ad circles. He founded Adconion, which was acquired by Amobee in June. Before that he was director of business development at aQuantive and founder of Traffic Marketplace.
His new company has positioned itself to increase online sales for small and mid-size outdoors brands, whose online sales as a percentage of total sales generally lag behind bigger retailers.
Moebius spoke with AdExchanger about FASTG8 and the problems facing outdoor lifestyle brands in the online retail market.
AdExchanger: What problem does FASTG8 solve?
TYLER MOEBIUS: FASTG8 is helping ecommerce brands to achieve better return on ad spend by better leveraging their own internal and external data.
With a lot of these brands, particularly mid-size ecommerce brands, their biggest challenge is their data is sitting in disparate databases within the organization. They’ll have a Google Analytics account, they’ll have a CRM database, they’ll be using a third-party ad server to execute their media campaigns, and it’s really difficult for them to pull all of this data together on a single platform.