The company saw Q3 top-line revenue growth of 132%. Its customer base reached 938, up from 406 in the third quarter of 2012, and headcount grew to 552 – about on par with AppNexus. Press release.
Impressive as those stats may be to Rocket Fuel's investors, they're nothing compared to its margins – which jumped from an already robust 54% one year ago to 58% for the just-ended period.
Management sought to downplay the increase, which comes as some other ad-tech players feel pressure on margins. (Criteo's margin, for example, was 42% last year, according to its F1 filing, but only 40% so far in 2013.)
"We do not expect revenue less media costs to improve or even maintain current levels," said Rocket Fuel CFO Peter Bardwick. He said Q4 will likely see higher media costs, as a result of higher advertiser demand during the holidays.