Enterprise platform technology company Salesforce.com launched its new core platform, Salesforce1, Tuesday at its Dreamforce conference in San Francisco.
Salesforce1 is the company’s attempt to build what it has positioned as a “mobile-first” one-stop shop for developers and partner software companies, marketers, salespeople, customer service reps and customers.
Salesforce.com built a new platform — with special emphasis on compatibility with mobile devices — because business software had traditionally been heavily focused on desktop use. Yet business customers today need their enterprise solutions to have more functionality, but also to be easier to use, in a mobile environment.
“In the enterprise space, it’s not about a simple app on your phone,” Salesforce.com CEO Marc Benioff said during his keynote. “It’s about a robust platform that is able to take data, metadata, custom applications, sharing models [and offer it for] each and every one of our customers.”
"The amount of code we had to bring to this device," Benioff said, holding up his cell phone during a press and analyst session, is "immense." When you're building mobile apps, he said, you need 10 times more APIs for all these new functions. Benioff cited consumer tech titans Facebook and Twitter's "feed-first" mobile strategies as core to its own development road map.
Mitch Kramer, SVP and analyst at Patricia Seybold Group, describes Salesforce1 as a shot at developing a true mobile platform that spans its entire products and partner ecosystem, expanding the range of what Salesforce.com is able to do.