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The Telegraph released a letter to its advertisers in an effort to soothe any concerns regarding a lack of transparency in programmatic trading. The letter reads like a list of guarantees, and The Telegraph is calling it its “Customer Charter.” Sales and trading director Jim Freeman and client director Melanie Danks co-authored the letter, in which they promise clients that every investment on ad impressions will deliver "Real people (No Click Bots); a quality and engaging environment to ensure context and attention; a more affluent audience than Facebook, Yahoo, MSN, AOL and all other Newsbrands; quality and engaging content produced by a network of over 500 journalists across the world with the most sophisticated state of the art tools at their disposal; and the most loyal and data rich audience in Newsbrands." The Drum has more. (more…)