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TV Upfront Results Loom
With the springtime TV upfront season upon us, analysts predict a flatlining for broadcast ad investment. Thursday’s IAB annual report showed Internet advertising surpassed broadcast for the first time as TV competed with online video platforms such as YouTube and Yahoo. Television networks, however, are optimistic despite sharply declining viewership, and they argue that an improving economy will bolster the market. The WSJ has the story (subscription). (more…)