Here's today's AdExchanger.com news round-up... Want it by email? Sign-up here.
Google says it’s offering a helping hand to local publishers who may not have the ability to take on programmatic alone. A new private exchange has launched in a deal with the Local Media Consortium, which comprises more than 800 newspapers and 200 broadcast stations. The participating publishers will also have access to the DoubleClick platform and AdSense. “What we’ve seen over last several years was a rise in realization by quality brands that they want to be associated with other quality brands,” Richard Gingras, head of news and social products at Google, told Forbes. “The real question was how could we extend that opportunity to brands in local markets that don’t have the same wherewithal to make these kinds of sales.”