Internet ad revenue exceeded ad revenue from broadcast TV for the first time, according to the IAB’s annual Internet Ad Revenue Report. Online ad spend rose to $42.8 billion in 2013, up 17% from 2012. Broadcast revenue was a close second, at $40.1 billion.
Mobile advertising, which for a third year in a row grew three-fold (2013 mobile ad revenue increased to $7.1 billion, up from $3.4 billion in 2012), accounted for much of this growth. (more…)