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Ad Exchange News Links for Wednesday, April 1

This is ad exchange-related news, and definitely not an April Fools' joke. For jokes, go here.

Max Kalehoff, Marketing VP at media optimizer Clickable, wrote a piece in MediaPost and on his "Attention Max" blog called, "The Endgame Of Media Buying And Selling" about the coming revolution in digital media: ad exchanges. Except he really didn't use the phrase "ad exchanges." Nevertheless, a great piece that highlights Clickable's own technology - among many technologies - as an advertiser tool that can provide insight to the media profile of the exchange. (Courtesy of @dherman76)

Piper Jaffray analyst, Gene Munster is saying that the "worst" is behind the online advertising display market in a Paid Content piece by Rory Maher. Way to go, Gene, you contrarian you. Couldn't agree more. The ship is turning around. Get on. (Courtesy of @PubMatic)

TechCrunch put Danny Sullivan and link-baiting Luddite Eric Clemons in a mud pit and let them slug it out in a debate over online advertising. See who got the wedgie here.

The IAB along with Price Waterhouse Coopers took a stab at last year's U.S. online ad revenues - see the report. Today, Group M took a stab at this year's media numbers - read about it in the Guardian. Anybody else wanna guess? Mike On Ads notes that Q2 isn't looking too good if today's ads on top publisher sites is any indication.

AdAge released its printed "digital issue" this week. Happily, most of the content was related to digital. Rich Karpinski talks about why ad networks and exchanges exist. He seems to think ad exchanges are "messy." Hmm.

Nathan Woodman, Managing Director of Havas Digital's Adnetik recently spoke on funnel bidding at an IAB Canada MIXX conference. Sonia Carreno of Passage Communications covers his presentation and Adnetik's approach to media buying and pricing.

The Right Media blog has been down a few days. Is this the beginning of the end of the Right Media brand? APT Platform only now?

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