Home Venture Capital The Science-ification of Media
Venture Capital

The Science-ification of Media

By AdExchanger

SHARE:

From his recent “Ignite” presentation at a Google Zeitgeist event, investment banker Terence Kawaja of LUMA Partners breaks down the key levers driving the digital media industry (data, data, data) as well as the types of companies which will be involved in this ecosystem going forward.

For those deep in the industry, you may know most of this, but for those who are new or ramping up, Kawaja provides a concise, high-level overview of what’s ahead.


Note: The “Ignite” format allows for 5 minutes of presentation with a max of 20 slides – slides are auto-advanced every 15 seconds.

Tagged in:

Must Read

CTV

Fox Announces Plans To Acquire Roku For $22 Billion

It’s long felt like a foregone conclusion that Roku would eventually get gobbled up by a much bigger fish. Now, the day has finally arrived.

audio

What Platforms Say Will Bring Bigger Ad Budgets To Digital Audio

To close the gap between digital audio ad spend and audience engagement, audio platforms want to get more deeply embedded in omnichannel campaign planning tools.

AdExchanger's Big Story podcast with journalistic insights on advertising, marketing and ad tech
PODCAST: The Big Story

Programmatic TV Home Screens And Gaming Ads For Kids

How can companies put ads in new places without hurting the user experience? Smart TV makers, like Samsung, are adding programmatic ads to the home screen, and Roblox will now show ads to users under 13. We examine the trade-offs as platforms expand their ad footprint.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
AI

This AI 'Brain' Wants To Get Rid Of The Grunt Work In Creative Campaigns

Innovid’s latest offering serves as the “brain” behind a company’s orchestration layer. Optimum says it reduces manual work and cuts down on execution time.

multiple sets of eyes
Technology

Amazon DSP Adds Adelaide’s Pre-Bid Attention Targeting

Advertisers can target high- and medium-attention ad inventory in Amazon DSP while filtering out low-attention placements and made-for-advertising sites.

Marketers

Marketers Are Getting Used To AI In The Ad Stack

Marketers and media buyers are gradually getting more comfortable talking about ad campaigns they’re testing on large-language models like OpenAI’s ChatGPT.

Popular

  1. CTV

    Fox Announces Plans To Acquire Roku For $22 Billion

    It’s long felt like a foregone conclusion that Roku would eventually get gobbled up by a much bigger fish. Now, the day has finally arrived.

  2. CTV

    Comcast Spinoff Versant Media Stakes Its Future On Streaming

    Versant Media Group reported its first earnings as a publicly traded company. The portfolio of networks, which includes CNBC, MS NOW (formerly MSNBC), USA Network, E! and Fandango, was spun off from Comcast in January.

  3. audio

    What Platforms Say Will Bring Bigger Ad Budgets To Digital Audio

    To close the gap between digital audio ad spend and audience engagement, audio platforms want to get more deeply embedded in omnichannel campaign planning tools.

  4. AdExchanger Content Studio

    The Future Of Bidding Won't Be Won By DSPs Alone

    Ask yourself where conversion data goes after a campaign runs. It flows back to the advertiser, the measurement vendor and the DSP. It does not flow back to the SSP.

  5. Advertiser

    Ad Revenue Stands To Grow By 8.9% This Year – And AI Might Be Why

    WPP Media released its annual global midyear forecast on Tuesday, and the report’s central theme should be enough to give pause to anyone who paid attention in history class.