Home Ad Exchange News Quantcast CEO Feldman On Strategic Investment By Cisco
Ad Exchange News

Quantcast CEO Feldman On Strategic Investment By Cisco

By AdExchanger

SHARE:

QuantcastQuantcast announced a $27.5 million Series C round of funding which included investment by Cisco. Read the release.

Quantcast CEO Konrad Feldman answered a couple of questions for AdExchanger.com about the new investment.

AdExchanger.com: It seems apparent that Cisco’s investment is strategic. Did you go looking for a strategic partner specifically with this round?

KF: We’ve always sought partners who share our belief and passion in the future of digital media. When we considered a new financing round we wanted to work with an organization with technology leadership and a global presence, and having spent some time with Cisco we felt they represented a compelling choice for a strategic investment.

AdExchanger.com: Given Cisco’s cross-channel products and services (digital TV, signage, etc.), should we expect to see more in the near future from Quantcast in areas other than website audience targeting and measurement? – such as along the lines of your deal with TiVo announced in June?

KF: We believe firmly in the future of addressable media solutions and we’re committed to providing our publisher and marketer customers with innovative solutions for tomorrow’s digital media economy, across all the platforms and devices that may entail. So yes, you’ll be seeing more from Quantcast in 2010!

By John Ebbert

Tagged in:

Must Read

Comic: S.P. O’Middleman’s
Agencies

How SPO Helped This Indie Agency Cut Its SSP Partners To Single Digits

Goodway Group has reduced the number of SSPs it works with from about 20 at the end of 2024 to just single digits today.

Comic: The Mobile Freight Train
Mobile

CloudX Takes A Swing At Black‑Box Mobile UA With Agentic Buying Tools

CloudX, which makes AI infrastructure for app publishers, is expanding from monetization to agentic buying for user acquisition.

Marketers

The Trade Desk Forms A Travel And Hospitality Media Network

The Trade Desk expanded its relationships with a host of travel, hospitality and mobility-focused commerce media partners, including Uber Advertising, Booking.com, United Airline’s Kinective Media and MARRIOTT MEDIA.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
CTV

Fox Announces Plans To Acquire Roku For $22 Billion

It’s long felt like a foregone conclusion that Roku would eventually get gobbled up by a much bigger fish. Now, the day has finally arrived.

audio

What Platforms Say Will Bring Bigger Ad Budgets To Digital Audio

To close the gap between digital audio ad spend and audience engagement, audio platforms want to get more deeply embedded in omnichannel campaign planning tools.

AdExchanger's Big Story podcast with journalistic insights on advertising, marketing and ad tech
PODCAST: The Big Story

Programmatic TV Home Screens And Gaming Ads For Kids

How can companies put ads in new places without hurting the user experience? Smart TV makers, like Samsung, are adding programmatic ads to the home screen, and Roblox will now show ads to users under 13. We examine the trade-offs as platforms expand their ad footprint.

Popular

  1. CTV

    Fox Announces Plans To Acquire Roku For $22 Billion

    It’s long felt like a foregone conclusion that Roku would eventually get gobbled up by a much bigger fish. Now, the day has finally arrived.

  2. CTV

    Comcast Spinoff Versant Media Stakes Its Future On Streaming

    Versant Media Group reported its first earnings as a publicly traded company. The portfolio of networks, which includes CNBC, MS NOW (formerly MSNBC), USA Network, E! and Fandango, was spun off from Comcast in January.

  3. Marketers

    Hyundai Tests Containerized Ad Tech To Drive New Efficiency

    Hyundai was the pilot advertiser between Chalice and OpenX of the SSP’s container product, called OpenXBuild, that launched this year.

  4. Marketers

    The Trade Desk Forms A Travel And Hospitality Media Network

    The Trade Desk expanded its relationships with a host of travel, hospitality and mobility-focused commerce media partners, including Uber Advertising, Booking.com, United Airline’s Kinective Media and MARRIOTT MEDIA.

  5. AdExchanger Content Studio

    The Future Of Bidding Won't Be Won By DSPs Alone

    Ask yourself where conversion data goes after a campaign runs. It flows back to the advertiser, the measurement vendor and the DSP. It does not flow back to the SSP.