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»Yield Management Tools

Defining SSPs, Ad Exchanges And Rubicon Project

The distinction between an ad exchange and a supply-side platform (SSP) has become muddled as the once disparate but complementary technologies have merged. Rubicon Project’s description of its offering as an “Advertising Automation Cloud” in its S-1 filed Tuesday underscored that shift and showed how companies originating as SSPs have attempted to shed the label.... Continue reading »
by Ryan Joe // February 7th, 2014 //
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Maxifier CEO Discusses New Role, Sheds Light On Expansion Plans

Denise Colella joined sell-side pricing and inventory manager Maxifier two years ago and quickly climbed the ranks from CRO to president before taking on the CEO’s role in October. Colella replaced Anthony Katsur, who held the post for less than a year and is now an advisor for the programmatic direct marketplace iSocket and Involved... Continue reading »
by Judith Aquino // November 21st, 2013 //
»
Shiny Ads Says It Automates Direct Sales, Helping The Direct Seller

Today, remnant, or unsold, media has been pointedly addressed by real-time biddable exchanges and their partners in comparison to the direct-sold market. But, Shiny Ads founder and CEO Roy Pereira says that in the last six months his company has seen a “warming up” from publishers in regards to creating efficiencies in the direct sales... Continue reading »
by John Ebbert // December 21st, 2012 //
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CEO Nibley Sees 'Big Data' Impacting Yieldex -And Publishers

Andy Nibley is CEO of Yieldex, a sell-side, yield management and analytics firm that has focused on providing publishers insight on their guaranteed inventory. Nibley provided an update to AdExchanger recently about his business. AdExchanger:  Why has Yieldex been keeping a low profile in the past year? ANDY NIBLEY:  We’ve had our heads down building... Continue reading »
by John Ebbert // December 13th, 2012 //
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Maxifier CEO Shaevitz Says It's Time For Programmatic Selling

Jonathan Shaevitz is CEO of Maxifier, an online advertising technology company, and recently spoke to AdExchanger. His company provides yield management solutions for sell-side companies and recently announced Economic Router which Shaevitz says provides a holistic look across guaranteed and non-guaranteed display media. Read the release. AdExchanger: Do you consider yourselves a sell‑side platform (SSP)?... Continue reading »
by AdExchanger // May 16th, 2012 //
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OpenX Adds LiftDNA To Serve Publishers And Their Ad Server Needs Says CEO Cadogan

Today, publisher ad server and ad exchange OpenX announced the acquisition of publisher ad tech and services company LiftDNA. According to the release, "With the acquisition of LiftDNA, OpenX brings publishers a better way to optimize their ad revenue by unifying LiftDNA’s next generation SSP with OpenX's premium ad server and its ad exchange into... Continue reading »
by AdExchanger // February 27th, 2012 //
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Apps For Ad Serving Make Sense For Publishers Of All Sizes Says Adzerk CEO Avery

James Avery is CEO of Adzerk, a publisher-side ad technology company. AdExchanger.com: Why focus on publisher ad serving as opposed to advertiser ad serving? JA: The reason is publishing. I view publishing as crucially important to us as a society. When I originally started running ad networks, the reason was due to the fact many... Continue reading »
by AdExchanger // January 9th, 2012 //
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Kirk McDonald Joins Pubmatic As President

Today, PubMatic announced that Kirk McDonald (LinkedIn), who was President, Digital of Time Inc, has joined the company as its President. Read the release. McDonald discussed his new role and the larger publisher landscape with AdExchanger.com. AdExchanger.com:  Why is PubMatic the right next step for you? KM: Here's the truth. I believe that the industry... Continue reading »
by AdExchanger // October 3rd, 2011 //
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Katsur Joins Publisher-Side Optimization Firm Maxifier As COO

Anthony Katsur, whose experience ranges from VP of Engineering at DoubleClick to his most recent role at demand-side platform MediaMath where he spent two years as the company’s General Manager. Today, Katsur is announcing that he’s joining publisher optimization firm Maxifier where he will become the company’s COO. In an interview with AdExchanger.com, Katsur indicated... Continue reading »
by AdExchanger // September 12th, 2011 //
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Collective Extends Sell-Side Platform Capabilities With AppNexus Partnership

Yesterday, Collective announced AMP Exchange which it positions as a sell-side platform and says "allows publishers to create private exchanges using Real-Time Bidding (RTB) without separately managing reserved and pre-emptible inventory." AppNexus is helping to provide the technology of the new offering. Read the release. Peter Longo of IDG Tech Network is quoted in the... Continue reading »
by AdExchanger // June 23rd, 2011 //
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