Home The Big Story The Big Story: Unicorns Everywhere

The Big Story: Unicorns Everywhere

SHARE:
The Big Story podcast

Late last year, with the end of the pandemic hopefully in sight, Luma was beginning to see investor confidence return.

If anything, that cautious optimism was understated, as this Spring, Luma saw the best quarter in deals that it had ever seen.

This week on The Big Story, we welcome back Conor McKenna, Luma director (not VP, as we misstated in the podcast), to talk about the wild influx of early 2021 deal making that saw seven transactions of more than $1 billion.

Even Luma, despite its optimism, was taken aback.

“Frankly, the seven transactions that happened – and two were for IPOs that were filed and aren’t out – that was surprising,” McKenna says. “You talk about unicorns in ad tech, we’ve had as many in Q1 as we’ve had in the last ten years. And it’s driven by a lot of things lining up.”

In this episode, we’ll delve into the macro, industry and market trends that created the “perfect storm” for ad tech valuations.

But to what extent is all this sustainable? And will the influx of freshly-minted public ad tech companies make ad tech the new strategic acquirers of ad tech? (A prophesy that’s already born out with Magnite using its soaring stock price to fund its SpotX acquisition).

Most importantly: Do Luma executives get veto power over Terry Kawaja’s costume decisions?

Must Read

AWS Launches A Cloud Infrastructure Service For Ad Tech

AWS RTB Fabric offers ad tech platforms more streamlined integrations with ecosystem and infrastructure partners, allegedly lower latency compared to the public internet and discounts on data transfers.

Netflix Boasts Its Best Ad Sales Quarter Ever (Again)

In a livestreamed presentation to investors on Tuesday, co-CEO Greg Peters shared that Netflix had its “best ad sales quarter ever” in Q3, and more than doubled its upfront commitments for this year.

Comic: No One To Play With

Google Pulls The Plug On Topics, PAAPI And Other Major Privacy Sandbox APIs (As The CMA Says ‘Cheerio’)

Google’s aborted cookie crackdown ends with a quiet CMA sign-off and a sweeping phaseout of Privacy Sandbox technologies, from the Topics API to PAAPI.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

The Trade Desk’s Auction Evolutions Bring High Drama To The Prebid Summit

TTD shared new details about OpenAds features that let publishers see for themselves whether it’s running a fair auction. But tension between TTD and Prebid hung over the event.

Monopoly Man looks on at the DOJ vs. Google ad tech antitrust trial (comic).

How Google Stands In The DOJ’s Ad Tech Antitrust Suit, According To Those Who Tracked The Trial

The remedies phase of the Google antitrust trial concluded last week. And after 11 days in the courtroom, there is a clearer sense of where Judge Leonie Brinkema is focused on, and how that might influence what remedies she put in place.

The Ad Context Protocol Aims To Make Sense Of Agentic Ad Demand

The AI advertising agents will need their own trade group eventually. For now though, a bunch of companies are forming the Ad Context Protocol, or AdCP.