Rob Hof of BusinessWeek brings the lens of mainstream media to display ad exchanges in his article, “Google’s Grab for the Display Ad Market.” As the title partially suggests, Google’s display ad business and industry perceptions about upcoming updates to its exchange strategies are the focus. In the article, industry pundits have a decidedly negative […]
Greg Smith is COO at Neo@Ogilvy, a full-service digital and direct media company and division of OgilvyOne Worldwide. AdExchanger.com: What trends are you seeing on the client-side in 2009? How will 2010 take shape in your opinion? GS: Clients are discovering ROI, metrics, data. 2010 will look more like 2008 than 2009. Does media deserve […]
Chad Little is CEO of FetchBack, a retargeting company. AdExchanger.com: From your blog, I see that you’ve delivered $64.5 million in revenue for your clients – is that in the past two years? Care to elaborate in terms of net revenues to FetchBack, average deal size, type of clients, etc.? No – that’s ($64.5 million) […]
Robbie Hills is CEO of GroupM Search businesses across the Asia Pacific region. GroupM is the parent company to WPP media agencies including MAXUS, MediaCom, Mediaedge:cia and Mindshare. AdExchanger.com: How would you characterize the state of the online media business in the Asia region currently? Any affects from the global economic slowdown? Any surprising strengths? […]
At Digiday Target yesterday, it was all about, well, targeting – and harnessing data to drive consumers, conversions and awareness. Audience targeting and addressable media are the new standards/industry buzzwords. Underscoring the targeting opportunity were members of the “The Elephant in The Room: Who IS The Target?” panel which included Jim Keyt of Unilever, Darren […]
At yesterday’s Digiday Networks conference in New York City, members of “The Next Generation Ad Network” panel prognosticated on the future of the network model, pre-cursor to the exchange. Bant Breen, President of IPG’s Initiative Worldwide added his insight on ad networks as well as a bit more detail on Cadreon, the latest entrant in […]
Joe Apprendi is CEO of Collective Media. AdExchanger.com: Any trends/momentum you can share in your display ad business? JA: There are two major trends that developed in 2008 and are really accelerating in 2009. The first is the shift from site-specific to audience-centric buying among brand advertisers. Agencies/Advertisers are realizing there are many ways to […]
Andy Monfried is CEO of Lotame, an advertising solutions provider for the social web. AdExchanger.com: You recently stated on your blog that “Data is King” and go on to argue that – over time – purchase intent data (i.e. ecommerce, search) is less valuable than the data derived from a social profile/graph. Search marketers must have […]
Mark Walsh writes about Digg’s new social ad units which consist of a sponsored story that appears on Digg’s coveted home page which users can vote up or down. It will be interesting to see how avid Digg users react. Could the new Digg Ad be a part of the exchange model someday? – Sure, […]
AdExchanger.com: How important is the display segment to Forbes? Can you share recent momentum in online display ad revenue at Forbes? Any verticals showing particular strength or weakness given the economic slump? JS: Display is very important to our business model. Of late the recession has taken a toll and we are not seeing the same type […]
The publisher-focused DOJ v. Google ad tech antitrust trial is finished. A judge will now decide the fate of Google’s sell-side ad tech business.
Competitive tensions and ad tech drama have flared all year. And this drama has rippled out into the investor circle, as evident from a slew of recent ad tech company earnings reports.
Two sources at ad tech platforms that observe programmatic bidding patterns said they’ve seen Omnicom agencies shifting spend from The Trade Desk to Amazon DSP in Q3. The Trade Desk denies any such shift.
With its latest funding, Agentio plans to expand its team and to establish creator marketing as part of every advertiser’s media plan.
Google on Wednesday announced the full availability of its new agentic AI tools, called Ads Advisor and Analytics Advisor.
“We just constantly hear how complex it is right now,” Kelly MacLean, Amazon Ads VP of engineering, science and product, tells AdExchanger. “So that’s really where we we’ve anchored a lot on hearing their feedback, [and] figuring out how we can drive even more simplicity.”
