Technology

In spite of the automation that technology continues to bring to media, the services layer remains as valuable as ever – maybe more so – as talented people put the technology over the proverbial finish line. For some ad tech companies with complex offerings, a robust service layer has been the natural outcome of selling […]

On Wednesday, IBM continued its quest to build out an enterprise marketing system in support of the CMO by acquiring Tealeaf, an Internet and mobile commerce analytics firm. Read the release. Jay Henderson, Strategy Director of IBM Digital Marketing, discussed the acquisition and its implications with AdExchanger. AdExchanger: What does the Tealeaf acquisition by IMB […]

MediaMath has become the first demand side platform to spin off an agency from its core software business. With the creation of Kepler Group, the marketplace gets a new services provider for programmatic media buying – one that will work directly with high-touch brands. The new firm launches in the U.S. with nine clients, including […]

Pure-play firms reign supreme in a new Forrester evaluation of attribution vendors, released this morning. After ranking eight vendors – a blend of specialized firms and large analytics companies with attribution on the menu – the researcher placed the one-note singers at the front of the choir. All five specialists – Visual iQ, Adometry, ClearSaleing, […]

Mike Cassidy is CEO of Undertone, an advertising technology and services company. Cassidy recently spoke to AdExchanger about his company and industry trends. Click below or scroll for more: Is Undertone An Ad Network? The Agency Client and Blurring Lines Programmatic Buying’s Effect On Building “The Stack” Momentum and Milestones AdExchanger.com: People think of Undertone […]

Little Rock, Ark.-based Acxiom is the original data management platform. The 42-year-old company has arguably done more than anyone to blend online and offline data sources – for instance by helping automakers compile leads from their own branded sites, car research sites, dealer walk-ins, and other sources. Customers in financial services, media, CPG, and tech, […]

Display failed to close the gap with search in 2011, according to the Interactive Advertising Bureau’s full-year ad spending report, released today (full report). Both categories grew dramatically during the year, but search spending clearly has the bigger head of steam, says the IAB and research partner PricewaterhouseCoopers. PwC estimates search revenues totaled $14.8 billion […]

Google has upped the ante in display ad measurement with products in two categories that appear to be gaining traction with large brand advertisers. The new technologies enable campaign reporting based on “viewable” impressions and GRPs, and are baked into DoubleClick’s ad management suite as part of a new product initiative called Brand Activate. The […]

“The Video Audience” is a column written by members of the media community and focused on the evolving world of online video advertising. Today’s column is written by Harvey Kent, Chief Media Strategist, MediaOcean, an advertising technology company. The way things stand today, the video business isn’t one business, but two separate businesses evolving in […]

Google’s average click costs slipped further in the first quarter (see the release), continuing a decline that has pleased advertisers and alarmed some investors. Aggregate paid clicks, including both on Google’s sites and its network partners, grew 39 percent over Q1 2011 and 7 percent over the previous quarter.  As it did, average cost-per-click fell […]

CEO Rajeev Goel is CEO of PubMatic, a sell-side platform. As part of its “State of…” series of articles with industry executives, AdExchanger.com spoke with Goel to discuss his company, his views on the space, and the state of PubMatic today. Click below or scroll for more: Effects Of Google-Admeld Is PubMatic An Exchange? The […]

At Adobe’s 2012 Digital Marketing Summit in Salt Lake City, Utah, SVP and GM of Digital Marketing, Brad Rencher discussed his company’s digital marketing initiatives (read Adobe’s Summit blog for new product announcements), the data-driven ad ecosystem and more with AdExchanger. AdExchanger: At a macro level, why do you think there are 4,000 people gathered […]

Gurbaksh Chahal is CEO of RadiumOne, an online advertising technology company with a real-time social ad platform. As part of its “State of…” series of articles with industry executives, AdExchanger.com spoke with Chahal to discuss his company, his views on the space, and the state of RadiumOne today. Click below and scroll for more: Rumor […]

Today, Aol announced the beta launch of its AdLearn Open Platform (AOP), “an extension of Advertising.com’s current AdLearn technology, that will allow clients to manage, optimize and analyze online marketing campaigns from one central platform. The platform provides digital marketing professionals with complete access to the robust AdLearn optimization technology, real-time bidding (RTB) capabilities, as […]

Prashant Mehta is CEO of Komli Media, an Asia Pacific media technology company with products across display, mobile, video, social, search and data. Click below or scroll for more: Background Komli’s Geographic Focus India’s Similarities to the U.S. Market Exchanges and RTB in India Revenue Momentum at Komli Milestones Ahead AdExchanger: You have some familiar […]

The recent merger of Donovan Data Systems and MediaBank into Mediaocean promises to usher in a long-awaited era of simplified, seamless workflow processes into media buying methods that have remained pretty much the same for decades. The deal, estimated at $1.5 billion, was struck last fall but took about six months for a regulatory review […]

Often, a question doesn’t have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question or topic – and providing a bit of space for it. Today’s participant is Jeff Green is Founder and CEO of The Trade Desk, a demand-side platform technology company. He […]

It wasn’t too long ago (Feb. 2010 on the Official Google blog) that Google VP of Product Neal Mohan was encouraging publishers to go directly to the DoubleClick Ad Exchange (AdX) with their inventory rather than through ad networks and yield optimizers: “Maximizing revenue across various ad networks is sometimes called ‘yield management.’ For major […]

Now that the merger of Donovan Data Systems and MediaBank into Mediaocean has passed regulatory muster, it’s worth asking whether the combination will accelerate the adoption of online media buying methods to the TV space or if it will complicate those efforts. As Bill Wise makes the transition from head of MediaBank to CEO of […]

Following up his question for 5 ad tech, platform panelists during the Tuesday session of the Internet Advertising Bureau’s (IAB) Annual Leadership Meeting (see the panel’s coverage), Tolman Geffs, Co-President of investment banking firm Jordan, Edmiston Group (JEGI) expands on his thinking for the AdExchanger audience. A question hit me hard during the IAB Summit […]

Media buying operating systems Donovan Data Systems and MediaBank have received approval from the U.S. Department of Justice to form a single company, Mediaocean in a deal estimated at $1.5 billion. The combination of the two former rivals was initiated almost six months ago, as the DOJ went through a comprehensive review that included gathering […]

Today, the Interactive Advertising Bureau (IAB) announced the launch of the organization’s new “Data-Driven Advertising” site. See it now at iab.net/data. And, read the release. Patrick Dolan, EVP & COO of Interactive Advertising Bureau (IAB), discussed the announcement with AdExchanger. AdExchanger: What triggered the creation of the site? Any anecdotes you can share? PD: DSP, […]

As part of Social Media Week festivities in NYC, Microsoft Advertising announced what it’s calling “People Powered Stories.” Formally launching next month, the offering will begin by incorporating social commerce tech from Bazaarvoice and is the first step in Microsoft’s social display strategy. Microsoft Advertising GM of Display Advertising Experiences, Jennifer Creegan said on the […]

Yuchun Lee is svp and general manager, Enterprise Marketing Management Group, IBM.  Lee co-founded Unica which was acquired by IBM in 2010. Lee discussed industry trends and his company’s positioning – especially as it relates the CMO. Click below or scroll for more: Unica: Then And Now The Problem Unica (IBM) Solves Where Advertising Fits […]

Today, social analytics company and ad network 33across announced the acquisition of Tynt, a sell-side analytics tools company that aggregates data to tell publishers about their audience, protect their content and even leverage search engine optimization to drive traffic.  Read the release. In addition to the new sell-side technology – it’s getting a boatload of […]

Skip Brand is CEO of Martini Media, an online ad network targeting “affluent” audience. Martini Media recently raised $13 million to “continue commercializing its proprietary analytics, targeting products, differentiated multimedia and social media formats.” Read the release. He shared insights about his company and the ad industry at-large in an interview with AdExchanger.com. AdExchanger.com: What’s […]

It’s earnings season! Today, Google was among the first of the big Internet companies to report calendar Q4 2011. It’s interesting to note that Microsoft and IBM decided to report today, too. Conspiracy?!?! Perhaps against Wall Street analysts – a busy day for them. Google CEO Larry Page remarked in the earnings release that the […]

The IAB has partnered with Winterberry Group to author a new study on the practices “in data aggregation, management and deployment” called “From Information to Audiences: The Emerging Marketing Data Use Cases.” According to a press release, four different use cases are used as a baseline for discovering how ad targeting data is being implemented […]

Today, DataXu announced that it has acquired demand-side platform (DSP) Mexad, which has its headquarters in Germany as well as offices in France, Spain, the United Kingdom, Italy, Poland, and Brazil. Dataxu said in a press release that it hopes to globally expand the use of its DX3 digital ad platform with brand advertisers. Read […]

Joe Apprendi is CEO of Collective, an online advertising technology and services company. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Apprendi to discuss his company, his views on the space, and the state of Collective today. Click below or scroll down for more: On Integrating The […]