AdExchanger’s Industry Preview to Explore Trends, Opportunities and Key Issues of 2017

Conference is No. 1 of “Big Three” signature events of the year

NEW YORKDecember 6, 2016 AdExchanger, an award-winning integrated media company devoted to the data-driven digital marketing space, will bring together hundreds of leaders for Industry Preview 2017, an annual conference that focuses on what to expect over the next 12 months for the advertising and marketing technology ecosystem. This two-day event, beginning January 18, 2017, will officially kick off “The Big Three” – AdExchanger’s three, must-attend, signature events of the year.

Industry Preview 2017 will take place at Grand Hyatt New York and is expected to attract more than 750 marketers, agencies, publishers, technologists and service providers. More than 80 marketers have already signed up to attend from brands including American Express, Disney, Geico, JPMorgan Chase, L’Oreal, LVMH, Macy’s, Netflix, Pepsi, Pfizer, Procter & Gamble, Time Warner and Target.

As the first of “The Big Three,” Industry Preview offers executives the chance to understand trends, explore emerging opportunities and delve into the year’s most crucial issues with industry insiders and experts. For example, joining a fireside chat with AdExchanger Publisher John Ebbert on Day 1 is Todd Forsythe, the senior vice president of global marketing for Dell. This top marketer will explore digital strategy and marketing transformation following one of the industry’s biggest integrations, and discuss how he expects 2017 to unfold.

Later that day, Linda Yaccarino, chairman of advertising sales and client partnerships at NBCUniversal, will discuss the media conglomerate’s plans for the year ahead, as well as important trends her company is tracking in the marketing technology and media worlds. Also, Rob Norman, Global Chief Digital Officer of GroupM, will moderate a session with New York Time’s Executive Vice President and Chief Revenue Officer Meredith Levien, and another leading digital publication. These senior leaders will survey the media landscape in 2017 with an overlay on how technology continues to evolve the publisher’s prospects.

“As advertisers, marketers and publishers navigate the ever-changing digital landscape, this is the place for industry leaders to congregate as a whole, and assess the challenges and opportunities we will face in the coming year,” said Mr. Ebbert. “The extent of the content and knowledge being shared here, as well as the quality of executives attending and presenting, makes Industry Preview one of the most invaluable forums for learning and engagement the industry has to offer.”

Addressing financial matters is also a key component of Industry Preview. Accordingly, this year there will be a private equity panel that will dissect the factors driving the rise in IPEOs, discuss what happens to tech firms after they get bought, and examine where private equity firms might still be looking to buy.

The second and third events included in “The Big Three” are AdExchanger’s Programmatic Conferences. PROGRAMMATIC I/O San Francisco will take place April 4 – 5, 2017 while PROGRAMMATIC I/O New York will be held October 25 – 26, 2017. Registration is now open for all three conferences. For more information or to register, visit www.adexchanger.com.

About AdExchanger

Founded in 2008, AdExchanger is an award-winning integrated media company – which includes publishing and three, large industry events devoted to the data-driven, digital marketing space.

The company produces Industry Preview, which provides an exclusive look at the year ahead in digital marketing technology, as well as two, bi-coastal, leading conferences in programmatic media, known as PROGRAMMATIC I/O. For more information, visit www.adexchanger.com.

Must Read

Comic: TFW Disney+ Goes AVOD

Disney Expands Its Audience Graph And Clean Room Tech Beyond The US

Disney expands its audience graph and clean room tech to Latin America, marking the first time it will be available outside the US. The announcement precedes this week’s launch of Disney+ with ads in Latin America.

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.