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»Zeta

Comic: The Froth Cafe

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
by Nate Neal // March 18th, 2022 //
»
Zeta Global S-1
Zeta Global Opens Its Books In Its IPO Filing

Zeta Global filed its S-1 paperwork Monday. Zeta has not yet determined the number of shares it will offer or the price. Zeta – whose offering combines marketing tech, ad tech and data services – reported $368.1 million in 2020 revenue, a 20.3% increase from the year before. Adjusted EBITDA was $39.6 million, up 62.7%… Continue reading »
by Sarah Sluis // April 26th, 2021 //
»
Digital Dominates Ad Spend, The Triopoly Dominates Digital; Holiday Ecom Sales Up – But Lower Than Expected

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Digital Wins, And So Does The Triopoly Digital is expected to account for the majority of US ad spending this year, an industry shift driven (or forced?) by the COVID-19 pandemic, according to WPP media buying unit GroupM. GroupM expects US ad spend to… Continue reading »
by AdExchanger // December 2nd, 2020 //
»
 

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