Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Mobility Ability The retail media boom has spawned a subcategory of first-party data owners in the travel and hospitality vertical, and they’ve got their own terminology. When Uber formalized its new advertising group last October, for example, GM Mark Grether referred to […]
Another video DSP is off the market. After Sky News reported in August that London-based ad tech company RhythmOne had expressed interest in acquiring video ad platform YuMe, the company pulled the trigger on Tuesday. The deal – a combination of both cash and stock – is worth $185 million. Upon the sale’s expected closure […]
There’s been no shortage of ad tech M&A lately, and video’s been one of the biggest drivers of deal activity. “Thirty-six months ago, YouTube MCNs [multichannel networks] were the video solution of choice to reach audiences with compelling content,” said Elgin Thompson, managing director for investment bank Digital Capital Advisors. “Now, solutions intended to monetize […]
The Dentsu Aegis Network is testing a cross-screen measurement system developed by video platform YuMe, released Wednesday, which maps connected TV (CTV) IDs to Nielsen panels. The system gives TV planners access to audience measurement based on demographic breakouts across multiple app publishers through a partnership with Nielsen. Dentsu’s digital video investment team wants a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Venkat Krishnan, senior vice president of product at YuMe. One of the best-known stories about the early days of Google has Mel Karmazin, then the CEO of Viacom, visiting the […]
Public video platforms Tremor Video, TubeMogul and YuMe released Q4 and FY 2015 results over the last week, citing rapid uptick in their respective programmatic (with the exception of YuMe) and cross-screen video businesses. Tremor Video Tremor on Thursday reported revenue of $51.8 million in Q4, which beat its guidance by about $6 million and […]
“On TV and Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jayant Kadambi, co-founder and CEO at YuMe. Once upon a time not so long ago, summer TV was considered a dead zone, with only a wilderness of reruns and game shows to pass the […]
Though video ad company YuMe held to last quarter’s promise that it would release a programmatic ad stack, it did little to improve its Q2 2015 financial performance. “We had a disappointing quarter,” said Jayant Kadambi, co-founder and CEO during a Monday earnings call. YuMe’s Q2 2015 revenue was flat – $40.4 million in Q2 2015, […]
While it has taken video ad network YuMe quite some time to make programmatic progress, the company revealed during its first-quarter earnings call it would launch a demand-side platform sometime in the second quarter. Wall Street analysts wondered whether YuMe’s DSP, called YuMe For Advertisers (YFA), would include a bidder or simply integrate with external […]
In the words of Amy Grant, “It takes a little time sometimes.” She might have been singing about video ad network YuMe’s programmatic push. While competing platforms like LiveRail and TubeMogul have either been acquired or pivoted into automation, some industry insiders say that YuMe is in survival mode. Consider that TubeMogul’s market cap of […]
Nearly a year since video ad platform YuMe plunged into programmatic by launching the Video Reach buying platform, it still has no revenue attributable to the practice. YuMe, which had invested 5% of total revenue into programmatic, expects it to contribute to top-line growth “within the second half of the year,” CEO Jayant Kadambi said during the company’s […]
You might not say programmatic’s a pipe dream for YuMe, but it’s certainly not a material revenue contributor (yet). YuMe, which dabbles in both video and data science, helps brand advertisers extend television buys to digital. It first jumped into programmatic video with a release of Video Reach last March. While YuMe’s CEO Jayant Kadambi […]
Video demand-side platform (DSP) TubeMogul, which first began trading on the NASDAQ in July, reported $28.7 million in revenue for the second quarter. This was a 127% increase over last year, when that figure totaled $12.6 million. Total advertiser spend in Q2 was $61.1 million. Read the earnings release. As a point of reference, video […]
ConAgra Foods, owner of brands like Healthy Choice and Orville Redenbacher, is blending offline shopper data with household addressability to deepen brand awareness. While consumer brand strategies have always leveraged purchase histories and loyalty-card intel, marketers have gotten increasingly sophisticated with cross-device targeting and re-targeting at the household level, said Bob Hall, VP of platform […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ayusman Sarangi, director of product management at YuMe. Data science touches our lives every day. When we share a picture on Facebook, it suggests a friend’s name to tag. When we […]
Following a March launch of its first programmatic platform Video Reach, video ad tech company YuMe showed 40% growth in revenue year-over-year, totaling $37.3 million for the first quarter. While some might say YuMe is late to the programmatic party, cofounder and CEO Jayant Kadambi said the company is methodically building out a diverse set […]
Video ad tech firm YuMe on Monday launched its first programmatic solution, Video Reach, designed to provide agency trading desks and brand advertisers with more insight into their TV ad buys. Aimed at television advertisers, Video Reach collects first-party data across screens (PCs, mobile devices and connected TVs) with its Audience Aware SDK and audience […]
In its Q4 conference call with investors, digital video ad solutions provider YuMe’s CEO Jayant Kadambi provided some insight into the company’s planned entry into programmatic and international markets this year. Kadambi said YuMe’s programmatic offerings will be built on existing platforms, and complement rather than replace direct sales. Agencies and trading desks will be […]
Video is a big part of the programmatic ad discussion taking place at New York’s Advertising Week. A recent look at the landscape by Jeffries & Co. finds that early players like Tremor and YuMe have certain advantages in the short term. But the time is nearing when the majority of video advertising will be […]
More than half of connected TV consumers use the apps on their set to view free, online videos and browse the web, a survey by electronics maker and video ad tech firm YuMe finds. To a lesser degree, these consumers — half of them, to be precise — are using their so-called smart TV apps […]
Facebook’s big push into video ads, expected this fall, is bound to have ripple effects in the online video space — as a major new source of premium inventory becomes available. From Tremor Video’s perspective, Facebook’s focus on what appears to be in-banner ads will allow the company to further differentiate itself in what remains […]
YuMe’s stock price at the end of its first trading day remained at $9 – exactly where it was when the video ad tech company’s shares were priced the night before. While the opening price was less than the $12 to $14 the Redwood City, CA-based company had aimed for when it filed its initial […]
As of today, YuMe is the latest video ad-tech company to officially go public, and although it has posted clearly strong revenue growth and profitability in the past year, the company’s IPO has been priced at $9 per share, according to an SEC filing late Tuesday night. Read it here. YuMe is selling 5.1 million […]
With Tremor Video taking its video-advertising technology company to the public markets this week – and YuMe preparing to follow suit — AdExchanger reached out to ad-tech industry veteran Dave Morgan to discuss the implications. Morgan, who founded TACODA and Real Media, has experienced the whims of the public markets. To be sure, Morgan has an interest […]
Video-ad tech firm YuMe has filed its S-1 with the SEC in hopes of raising $65 million in the public markets. The filing, expected by industry observers since the start of the year, comes less than a week after rival video-ad company Tremor filed its IPO. Among other video-ad firms in the wings for a […]
The moment for “convergence” between TV and online video is starting to seem more real, but video ad tech firm YuMe believes that programmatic sales methods won’t be a substantial part of the conversation around television-style branding campaigns for many years to come. “We do have a small amount of ad sales coming to us […]
Some might view the timing of Tremor Video’s May S-1 filing with the SEC in preparation for its IPO as sign of a “video ad bubble,” but Michael Pachter, managing director of equity research for Wedbush Securities, warns that a public offering generally says more about the individual company than a particular industry segment, like […]
