Wunderkind

For years, interactive CTV advertising was the star of industry demos – promising, flashy and mostly theoretical. In 2025, they finally made the leap from proof of concept to practice.

For fashion company Perry Ellis, the development of a strong first-party data strategy has also meant a ground-up rethinking of the company’s email marketing.

SSPs including PubMatic, Magnite and Wunderkind are moving ahead with plans to recoup revenue paid to publishers from deals conducted on MediaMath’s DSP