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»Wrapify

The San Diego Padres Score With Vehicle-Based OOH

Major League Baseball team the San Diego Padres is calling out-of-home up to bat. In the past, the Padres generally avoided OOH advertising, because the team doesn’t have an awareness problem in its local market, said SVP and CMO Wayne Partello. Although the Padres do buy local radio and TV to drive conversions among more... Continue reading »
by Allison Schiff // August 21st, 2019 //
»
Wrapify Is Taking A Bite Out Of OOH By Turning Cars Into Moving Billboards

GhostBed is ready to go to the mattresses to gain share of voice in the super-competitive bed-in-a-box market. One tactic in its arsenal: cars wrapped in advertising. “It’s like a moving billboard – you’re getting an enormous number of impressions and it’s cost-effective for us,” said Marc Werner, CEO and founder of Nature’s Sleep, manufacturer of... Continue reading »
by Allison Schiff // August 17th, 2016 //
»
 

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