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»Wooga

App Marketers Compelled To Embrace Automation – And Give Up Control

The robots are taking over user acquisition on Facebook and Google, and that’s (mostly) a good thing. Whenever one of the large platforms automates an aspect of UA, it means more time for focusing on strategy and creative rather than drudgery, said Jess Hasenplaugh, head of UA at Berlin-based mobile game studio Wooga. “I’m happy... Continue reading »
by Allison Schiff // September 7th, 2018 //
»

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