CleanTap Says It Easily Fooled Programmatic Tech With Spoofed CTV Devices
CleanTap claims that 100% of the invalid traffic it spoofed was accepted into live auctions run by programmatic platforms and was successfully bid on by advertisers.
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Wayne Blodwell
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A Programmatic Health Check, With Wayne Blodwell
Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Regulation is bringing much needed changes to the digital advertising landscape, but with it comes functional decline. This week on AdExchanger Talks podcast, Programmatic Advisory CEO Wayne Blodwell discusses how the General Data Protection Regulation (GDPR), California Consumer […]
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OPINION: Data-Driven ThinkingFor Better Performance, Advertisers Must Take Direct Control Of The Inventory They Buy
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Wayne Blodwell, founder and CEO at The Programmatic Advisory. So far this year, header bidding has been adopted at scale by many of the world’s largest publishers. But it hasn’t […]
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OPINION: Data-Driven Thinking
Customized Ad Tech Can Give Brands A Competitive Edge
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Wayne Blodwell, founder and CEO at The Programmatic Advisory. One of the interesting trends we will see continue over the coming years is how more advertisers will take ownership of […]