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»vista

The Big Story: Why TripleLift Went With Vista, And How It Will Crack CTV

This week, Vista Equity Partners said it would acquire a majority stake in TripleLift, reportedly investing $1.4 billion. The deal is expected to close in Q2. $1.4 billion is a big chunk of change – and a big story. In this episode, the AdExchanger team welcomes Ari Lewine, TripleLift cofounder and chief strategy officer, to... Continue reading »
by Ryan Joe // April 1st, 2021 //
»
Integral Ad Science Turns Over Entire Senior Leadership Team

Since Lisa Utzschneider was hired as CEO of Integral Ad Science in January, almost the entire senior leadership team has turned over, a sign of swift change at the Vista Equity Partners-owned ad tech firm. The acquisition closed last July. Eighteen C-suite, SVP and VP-level executives have been hired since the acquisition and Utzschneider's hiring,... Continue reading »
by Sarah Sluis // September 10th, 2019 //
»
Vista Equity Partners Acquires Majority Stake In Integral Ad Science

Private equity firm Vista Equity Partners has acquired a majority stake in ad verification vendor Integral Ad Science. Terms were not disclosed. IAS detects ad fraud by scanning billions of insertions from both buy and sell sides, searching for anomalies. It also assesses whether individual impressions are fraudulent or not. Industry insiders had wondered about... Continue reading »
by Ryan Joe // June 4th, 2018 //
»
 

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