“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Andrew Pancer, COO of Media6Degrees. Viewability – it’s a word of the moment. I’m pro-viewability (it’s hard to not be!) but there are issues with establishing it as a […]
“Data Driven Thinking“ is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Peter Davies, SVP Sales & Marketing at Adconion Direct. The current definition of an “in-view” ad impression, according to the IAB’s Making Measurement Make Sense (3MS) initiative, is this: “Fifty […]
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Shields, Co-Founder and Chief Strategy Officer of Yieldex, an analytics tools provider for sell-side, yield optimization. Ever since my March column addressing viewable impressions, I’ve been tagged as “that […]
