video standards

On Tuesday, the IAB Tech Lab explained how it would start phasing out the decade-old Video Player Ad-Serving Interface (VPAID) spec in favor of a new specification – snappily dubbed Secure Interactive Media Interface Definition (SIMID) – that specifically supports interactive video ads. The IAB Tech Lab, which has been working on a VPAID replacement since 2017, […]

The video player ad-serving interface definition (VPAID) standard, which was supposed to improve the delivery of digital video ads but struggled to hit its stride, will be sunsetted. The Interactive Advertising Bureau (IAB) Tech Lab revealed Thursday (read the blog post) that the unpopular nine-year-old video ad spec will be retired and replaced with two […]