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»Variety

Penske Media Pilots ‘Player Bidding’ With SpotX And JW In A Bid To Boost Video Revenue

Penske Media, the publisher of WWD, Variety and IndieWire and majority owner of Wenner Media, is doubling down on video across its portfolio. Its formats range from snackable, short-form clips and pre-roll to text-based video and more cinematic, long-form series. Although Penske’s video mix is diversified, monetizing that inventory to its fullest potential can be… Continue reading »

by Kelly Liyakasa // February 12th, 2018 //
»
How Variety Went From Digital Flop To Boffo

Four years ago, Hollywood trade pub Variety Magazine was aging and under threat. A paywall pushed Variety.com’s traffic dip to fewer than 1 million uniques. A revamped Hollywood Reporter and industry blogs like The Wrap and Deadline.com created new competition for advertising dollars. Its then-parent company, Reed Business Information, had stopped investing in Variety and… Continue reading »

by Sarah Sluis // April 29th, 2016 //
»
 

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