Reddit’s Ad Biz Is Up, But Its Stock Is Way Down
Reddit reported on Thursday $690 million in ad revenue for Q4 2025, a 75% YOY increase. But the company’s stock is down 38% over the past month.
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OPINION: Data-Driven ThinkingWhat Meta’s Andromeda Update Actually Changes – And What It Doesn’t
The brands seeing the greatest lift from Andromeda have adjusted not by outsourcing judgment to the algorithm but by refining their creative strategy. Here are three best practices to keep in mind.
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Post-Pandemic, Great Wolf Lodge Goes Back To Its Upper-Funnel Roots
Pre-pandemic, Great Wolf Lodge devoted the majority of its media strategy to performance-based marketing and programmatic buying. But as the family resort rebuilds after the pandemic, it’s turning back to its upper-funnel roots with an omnichannel, brand-building campaign. Upper-funnel metrics are now front-and-center for the hospitality-focused brand.
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Auto Marketers Are In On EV; Google’s Search Contenders Up The Ante
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Behind The Wheel Auto makers aren’t the kingmakers they were in the Mad Men heyday, but it’s a major category and a bellwether for upper-funnel advertisers. Before 2021, there was little to no advertising for EVs. And Tesla didn’t prompt ad budgets to shift […]