Advertising in the news feed is set to get more interactive with the introduction of three new ad products: poll ads, playables and augmented reality ads. “This is advertising that users can play with, and I use the term ‘play,’ because it should be fun,” said Mark D’Arcy, VP of global business marketing and chief […]
Teen apparel brand Hollister is drumming up engagement with game-based ad units that are holding players’ attention for nearly a minute at a time, on average. That’s 30 to 45 seconds longer than the average TV ad, said Vincent Obermeier, president and co-founder of TreSensa, an app monetization platform that helps develop and distribute interactive […]
Sometimes, a standalone app might be more trouble than it’s worth – especially if we’re talking about a branded game as part of a single activation. For WWE Studios, a subsidiary of World Wrestling Entertainment that focuses on film development and production, that proved to be the case for “Road to Wrestlemania,” its first-ever mobile […]
Who will win the mobile race – native or Web apps? Mobile game publisher and distributor TreSensa is betting on the latter. The New York City-based startup, which is behind games like Mad Cab and Scooby-Doo and the Race to WrestleMania, raised $2 million last month, bringing its funding total to $3.5 million. Its clients include […]
