OPINION: The Sell Sider
ESPN’s Programmatic Quarterback: It’s Game Time
After years of sitting on the programmatic-video sidelines, ESPN is tagging in. The sports network started selling video programmatically for the first time this year. Travis Howe, SVP of platform ad sales strategy, is running the playbook. “When I looked at the media landscape, there were very few companies that were not only sitting at […]
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