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»Tony Zito

Rakuten Advertising Unifies Its Media Assets And Puts Retail Data At The Center

Rakuten owns an assortment of consumer media properties: Viber is a WhatsApp-like chat app. Viki is similar to YouTube, only exclusively focused on Asian content with 50 million users. And Rakuten TV offers streaming TV. Until recently, each of these assets had its own sales team and unique tech setup, but that’s changing. But Rakuten... Continue reading »
by Sarah Sluis // February 11th, 2020 //
»

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