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»Tom MacIssac

Verve’s MacIsaac: Apple’s UDID Ad Tracking Solution Likely To Exceed Advertisers’ Hopes

Over the past few months, Apple has been cracking down on apps that use iPhone owners' UDID (Unique Device Identifier, the code that marks each individual device and its location) as an ad tracking tool. The company has hinted at a replacement and an announcement is expected by next month. As advertisers look to increase... Continue reading »
by David Kaplan // August 3rd, 2012 //
»

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