TikTok Advertising

H&R Block’s marketing strategy focuses on Gen Z and relatability, both during tax season and beyond.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Walmart’s Writing On The Walls Targeting in aisle three? Beyond selling access to its online ad supply, Walmart is now offering advertisers a way to reach customers while they’re roving physical store aisles, The Economist reports. Theoretically, an advertiser has the best chance of […]

Seven months ago, TikTok surpassed one billion worldwide users, breaking into a club that previously consisted only of Google and Facebook apps. Since then, TikTok has been on a massive ad platform expansion campaign as it tries to both follow in the footsteps of apps like Facebook, Instagram and YouTube, and differentiate itself from the old guard of the billion-strong walled gardens.

TikTok has become accustomed to Facebook and Instagram stealing its cool new features and video formats. So, it’s a refreshing change to see TikTok pilfer one of Meta’s innovations. Starting Thursday, advertisers can add first-party cookies to the TikTok site conversion pixel. TikTok also instituted a straight-up requirement that advertisers collect and pass along third-party cookies.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cookie Cutters A coalition of large German advertisers and Axel Springer, the biggest German publisher, are petitioning the EU legislature to stop Google from removing third-party cookies in Chrome, the Financial Times reports.  Chrome already delayed cookie deprecation from Q2 this year to the […]

Party Like It’s 95 Google Chrome 95, the latest browser version, was released from beta on Wednesday. It won’t make marketers quake in their boots, but this is the first version of Chrome that will allow people to opt in to a reduced user-agent string, which is the data passed to a site operator regarding […]