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»third-party vendors

Are Measurement Providers Getting Too Tangled Up in Transactions?

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Mark Zagorski, CEO of DoubleVerify.  It’s been a brutal few years for brand advertisers. The relentless onslaught of global crises – from COVID to social unrest to the war in Ukraine – have challenged… Continue reading »
by AdExchanger Guest Columnist // May 10th, 2022 //
»
The Top 10 AdExchanger Stories of 2020

Despite a global pandemic, Google still managed to dominate the top three most trafficked AdExchanger stories in 2020. In December, Google faced its third government antitrust lawsuit in less than two months, and since the start of the year, readers were keeping eyes on the tech giant when it announced that it would eliminate third-party cookies… Continue reading »
by Tony Rifilato // December 30th, 2020 //
»
 

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