• PROGRAMMATIC I/O //
  • Marketing Resource Directory //
  • Programmatic Power Players //
  • Membership
  • Log in
AdExchanger Homepage
  • Log in
  • COVID-19 Special Coverage
  • Topics
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
  • Opinion
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Comic Strip
  • Become A Member
    • Sign Up
  • Events
    • PROGRAMMATIC I/O NY 2019
  • Podcasts
    • AdExchanger Talks
    • The Big Story
    • Social Distancing With Friends
  • About Us
  • Contact Us
  • Twitter
  • Facebook
  • LinkedIn
  • RSS

  • AdExchanger Homepage

  • AdExchanger.com

  • Menu
    • Advertiser
    • Publishers
    • Content Studio
    • Platforms
    • Mobile / Cross-Device
    • Data
    • Commerce
    • Investment
    • Agencies
    • TV and Video
    • Politics
    • Data-Driven Thinking
    • The Sell Sider
    • On TV and Video
    • Brand Aware
    • Content Studio
    • Comic Strip
    • Advertise
    • About Us
    • Contact Us
  • Events
    • PROGRAMMATIC I/O NY
    • AdExchanger Awards
    • All Events
  • Podcast
    • AdExchanger Talks
    • The Big Story
    • Industry Preview
    • Social Distancing With Friends
  • Membership
    • Member Exclusives
    • Sign Up
  • Search
Connect

»television upfronts

Facebook Adds Full Targeting Capabilities For Guaranteed Video Buys

There’s no traditional upfront season this year, but Facebook is still looking for its seat at the table. And it comes bearing gifts. On Friday, Facebook said it will extend its full set of native targeting capabilities to a small group of test advertisers using Facebook Reserve (previously called Facebook Showcase), its tool for buying... Continue reading »
by Allison Schiff // May 8th, 2020 //
»
Upfront Negotiations Update; Gartner’s Findings On COVID-19

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let Me Be Upfront Advertisers are pressing networks to delay upfront negotiations until September or October, when they’ll have a sense of how programming is being watched right now and (hopefully) can forecast their finances. Some brands are eager to buy ad space right... Continue reading »
by AdExchanger // May 7th, 2020 //
»
VideoAmp Inks TV, OTT Supply Deals To Bring More Cross-Screen Inventory To The Upfronts

Automation is coming to the upfronts, slowly but surely. What’s been the holdup? Healthy skepticism and reticence to change, more than anything else, according to Jay Prasad, chief strategy and business officer at VideoAmp. The video ad startup has recently partnered with a slate of programmers and OTT distributors, including A&E Networks, AMC Networks, Tubi... Continue reading »
by Allison Schiff // March 25th, 2019 //
»
Viacom: ‘Tumblr And Twitter A Big Part Of Our Upfront Packages’

Social platforms like Tumblr and Twitter give content producers tremendous opportunities to engage with audiences. But they also present a tremendous challenge – namely being able to distribute and measure that content cross-platform. As the TV upfront season approaches, Viacom sales chief Jeff Lucas said overcoming this challenge will be a priority. Viacom is working... Continue reading »
by Kelly Liyakasa // April 21st, 2014 //
»
 

Popular today on AdExchanger

  • Popular
  • Today Week Month All
  • The Trade Desk Seeks PRAM’s Blessing On Unified ID 2.0
  • Purple Mattress: ‘Views Don’t Mean Much If People Don’t Take Action’
  • Verizon Media Wins Microsoft Display SSP Business From AppNexus
  • The Two Approaches To Identity, And What They Mean For Pubs
  • Industry Preview: LiveRamp CEO Scott Howe On The Great Identity Shakeup Of 2021
Ajax spinner
AdExchanger Homepage
  • Privacy Policy //
  • Subscribe //
  • Advertise //
  • Contact Us //
  • Diversity Inclusion & Equity
© 2021 Access Intelligence, LLC - All Rights Reserved