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»Television Advertising

Magna: Digital Ad Spend Is Growing – Yet Slowing – In 2019 And Beyond

Global digital ad spend may be starting to slow, but it’s still growing like gangbusters compared with the rest of the market. IPG-owned Magna Global predicts in its latest spending forecast, released Monday, that digital ad sales will increase by 14% this year and represent more than half (51%) of total global ad sales ($304... Continue reading »

by Allison Schiff // June 17th, 2019 //
»
Why DTC Brands Are Flocking To Television

A spree of direct-to-consumer (DTC) brands, including Hubble, Bonobos and Rothy’s, have started running TV commercials. And aside from adding demand to the scatter market, those DTC companies are bringing digital-first measurement standards to the new (ahem, old) media channel. AdExchanger spoke with some top DTC brands about why they’re adding television to the media mix,... Continue reading »

by James Hercher // April 29th, 2019 //
»
Phoenix Marketing Acquires Nielsen TV Ad Recall Product

Nielsen’s TV Brand Effect (TVBE) business now belongs to Phoenix Marketing International, a performance measurement and metrics company. Phoenix on Monday acquired the syndicated service, which is used by brands to measure recall of television ads based on Nielsen data. The companies declined to share the price of the deal. Nielsen will continue to operate... Continue reading »

by James Hercher // January 8th, 2018 //
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