OPINION: Data-Driven Thinking
Why ‘Omnichannel’ Is No Passing Fad
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ted Prince, senior vice president of media and new ventures for Neustar Inc. The marketing industry has a long history of embracing emerging trends, then dismissing them as passing […]
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