The wave of ad tech consolidation continues with Tuesday’s announcement that Synacor will purchase publisher tech vendor Technorati. The purchase price won’t be revealed until Synacor, a publicly traded company, files its 8-K to the SEC. [Update: Synacor paid $3 million cash.] Technorati posted $7 million in revenue last year, mostly from its aging ad […]
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Abderrezak Kamel, chief technology officer at Technorati. One of the largest inefficiencies about the current ad tech setup is the industry’s rapid-fire approach toward data pixels. In addition to being offensively inefficient, the approach […]
Technorati on Monday released SmartWrapper, a SaaS-based product that helps publishers run multiple header bidding partners by bringing all demand partners into one place. For publishers juggling multiple partners, SmartWrapper helps manage implementation page latency and gives publishers more unified analytics. With the product release, Technorati enters a different market. “We see this continuing down […]
Digital sales platform isocket has named Richard Jalichandra as CEO. John Ramey, who founded isocket four years ago, will step aside but remain with the San Francisco company as its chairman. Jalichandra stepped down as Technorati’s CEO in May 2011 to join Austin-based digital startup MapMyFitness. After that change of pace, Jalichandra, who has remained […]
