Tamara Gruzbarg

Customer retention is a beautiful thing. But it doesn’t happen without an ongoing investment in personalized customer experiences, said Ekta Chopra, chief digital officer at cosmetics brand e.l.f., which has been working with customer data platform ActionIQ since 2020.

It’s that time of year. To get a sense of what’s coming in 2014, we asked some senior marketers to answer a single, open-ended question about the coming year: “What new consumer or technology trend do you expect to see in 2014 that will change your marketing strategy?” The below response is from Tamara Gruzbarg, […]