Boston-based in-store beacon company Swirl revealed its $18 million Series C round on Thursday. Led by Twitter Ventures, Hearst Ventures and SoftBank Capital, with participation from Longworth Venture Partners, this latest capital injection brings Swirl’s total funding to $32 million. It’s evidence that beacon technology is reaching maturity, said Hilmi Ozguc, CEO and founder of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hilmi Ozguc, founder and CEO at Swirl. Beacons, those small wireless devices used to trigger delivery of location-specific mobile content, have moved out of the lab and into the mainstream. […]
You’re walking down the shoe aisle of your favorite department store. You’re browsing. You’re probably thinking to yourself, “Do I really need another pair of shoes?” Your phone buzzes. You take it out of your pocket to find a push notification from a shoe brand with a discount offer. It’s a brand you like. You […]
