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Hilmi Ozguc

  • OPINION: Data-Driven Thinking

    Beacon Marketing: It’s Not Just For Retailers

    BY AdExchanger//

    “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hilmi Ozguc, founder and CEO at Swirl. Beacons, those small wireless devices used to trigger delivery of location-specific mobile content, have moved out of the lab and into the mainstream. […]

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