Super Bowl 2026 Archives

For Super Bowl First-Timers Manscaped And Ro, Performance Means Changing Perception

BY Alyssa Boyle// February 6th, 2026

For Manscaped and Ro, the Big Game is about more than just flash and exposure. It’s about shifting how audiences perceive their brands.

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The Super Bowl Is A ‘Performance Trigger’ For Marketers

BY Alyssa Boyle// February 5th, 2026

Marketers are running their own plays during and after the Super Bowl, seeking proof of performance from their streaming campaigns to justify their investments.

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Nielsen Makes A Play To Better Measure Co-Viewing During The Super Bowl

BY Alyssa Boyle// February 3rd, 2026

Nielsen is piloting a new measurement approach during the Super Bowl. The pilot is designed to more accurately account for co-viewing during the Super Bowl by better incorporating data from its Portable People Meter Wearables.