Subprime Attention Crisis

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. Tim Hwang’s 2020 book “Subprime Attention Crisis” argues that targeted advertising is a bubble set to burst. He contends that the intricacies of ad tech and the perverse incentives of agencies and ad tech platforms to maintain a […]

How to manage the tradeoff between personalized advertising and privacy is a familiar debate. Whether personalized advertising – or advertising, full stop – works is a less common direction. But in a debate organized by Facebook (surprise!) between IAB CEO Randall Rothenberg and “Subprime Attention Crisis” author Tim Hwang, Hwang challenged the widely accepted notion […]